Digital Marketing Strategist

3 days ago


St Petersburg, Florida, United States Opal Rose Home Care and Companion Services, LLC Full time

Opal Rose Home Care and Companion Services, LLC is seeking a talented Digital Marketing Strategist to spearhead our marketing efforts and propel our agency to new heights.

About the Role

We are looking for a driven marketer with a strong understanding of digital marketing channels to develop and execute comprehensive marketing strategies that increase brand awareness, drive customer acquisition, and boost inquiries to client conversion.

The ideal candidate will have a proven track record of successfully executing marketing campaigns and driving business growth. They will be responsible for conducting market research, analyzing competitors, and uncovering new opportunities to stay ahead in the industry.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to increase brand awareness and drive customer acquisition.
  • Conduct market research to identify target audience, analyze competitors, and uncover new opportunities.
  • Create engaging content for various platforms, including social media, email campaigns, blogs, and website.
  • Manage and optimize digital advertising campaigns to maximize ROI and reach our target audience effectively.
  • Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
  • Track and analyze marketing metrics to assess performance and make data-driven decisions for continuous improvement and growth.
Requirements
  • Proven experience in marketing roles, with a track record of successfully executing marketing campaigns and driving business growth.
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and external partners.
  • Analytical mindset with the ability to interpret data, derive insights, and optimize marketing strategies accordingly.
  • Creative thinker with a passion for exploring new ideas and approaches to marketing.
What We Offer
  • Opportunity for career growth and advancement
  • Collaborative and supportive work environment
  • Flexible work arrangements
  • Paid time-off
  • BONUS based on performance

The estimated salary for this role is $60,000 - $80,000 per year, depending on experience and qualifications.



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