Sports Sales Marketing Executive
3 weeks ago
The Paramount Advertising Sports Sales Marketing Strategy team focuses on developing and leading multi-platform partnerships across the Paramount/CBS Sports portfolio. As Director, Sports Sales Marketing, you will manage NFL, WNBA, NWSL, and DEI programming, including responsibilities such as pre-sale strategy and post-sale execution of linear sports integrated marketing and sponsorships on CBS and CBSSN.
Responsibilities:- Pre-Sale Strategy & Post Sale Execution: Develop creative strategies, propose development, presentation, and project management of revenue-generating marketing programs.
- Liaison to the Sports Division: Collaborate with sports sales management, sports programming, production, marketing, and legal departments, as well as sports programming partners.
- Collaboration with Research & Insights: Utilize research and insights for pre-sale proposals and/or post-sale reporting.
- Linear Sports Marketing Lead on New Technology Opportunities: Work alongside sports division/sports sales management to create new sellable sports opportunities and execute once sold.
- General Property Management: Pre-Sale meeting prep and attendance, sports-only presentations, creation and maintenance of property-specific materials; Post-Sale responsible for executing all linear sports sponsorships/campaigns in collaboration with the sports division.
Basic Qualifications: Bachelor's degree; 7+ years' experience in partnerships, integrated marketing, or sponsorships for publisher and/or agency experience.
Additional Qualifications: Expertise in both linear and digital media with a demonstrated track record of crafting successful multi-platform marketing programs; Client-focused mind-set while understanding the needs of ad sales and the Paramount brands.
Benefits:- Estimated salary: $142,250.00 - 155,312.50 (dependent on location and experience)
- Medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program, and PTO or Collective Bargaining Agreement
- Sales incentive compensation
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