Omnichannel Solutions Manager

2 days ago


Princeton, New Jersey, United States Omni Inclusive Full time
Omnichannel Marketing Specialist

We're seeking a highly motivated Omnichannel Solutions Manager to join our U.S. Omnichannel Strategy team. As a key member of the team, you'll be responsible for leading omnichannel planning, execution, and measurement.

The estimated salary for this position is around $122,000 per year, based on industry standards and location.

About the Job:

This is a hybrid 50% role that involves internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.

The ideal candidate will have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.

Key Responsibilities:

  • Develop and implement DTC and HCP omni-channel engagement strategies based on customer insights and brand strategy
  • Create and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
  • Manage internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
  • Collaborate with the Brand, digital agencies, media partners and the Client Production team to define project strategy, scope, timelines, and deliverables
  • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics

Requirements:

  • Bachelor's degree with minimum 5-7 years industry experience (pharmaceutical/biotech or related marketing or media agency)
  • Experience in pharmaceutical omnichannel strategy and digital marketing
  • Experience leading digital engagement, channel, and analytics activities
  • Proven ability in managing digital agencies, vendors, and cross-functional support teams

About Us:

Omni Inclusive is a collaborative company that values teamwork and innovation. We offer a competitive salary and benefits package, as well as opportunities for growth and development.



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