Marketing Copywriter

4 weeks ago

Philadelphia, Pennsylvania, United States Taskrabbit Full time
About Taskrabbit

Taskrabbit is a leading marketplace platform that connects people with Taskers to handle everyday home to-do's, such as furniture assembly, handyman work, moving help, and much more. Our mission is to transform lives one task at a time by providing a convenient and reliable way for people to get things done.

Job Description

We are seeking a talented Marketing Copywriter to join our team. As a Marketing Copywriter, you will be responsible for creating engaging and effective content across all marketing channels, including brand/TV/OOH campaigns, paid performance campaigns, email campaigns, in-store IKEA signage, partnership campaigns, lifestyle and SEO blog posts, website and landing page content, executive communications, organic social media content series, and more.

Key Responsibilities
  • Concept and write across all marketing channels, including brand/TV/OOH campaigns, paid performance campaigns, email campaigns, in-store IKEA signage, partnership campaigns, lifestyle and SEO blog posts, website and landing page content, executive communications, organic social media content series, and more.
  • Plan, draft, edit, and publish content that supports brand and messaging strategy for Taskrabbit, including drafting a global editorial blog strategy, creating and updating a cross-functional content calendar, and constantly contributing ideas and aligning messaging for integrated marketing campaigns.
  • Understand the importance of succinct but clutter-breaking copy and keeping a consistent tone of voice, as well as best practices in video content and production in brand channels as well as a direct response environment.
  • Use quantitative data to inform content and measure progress; work with channel managers to research, test, and optimize campaigns and content (value propositions, headlines, calls-to-action, concepts, etc.) to determine the most successful engagement formulas that maximize business impact.
Requirements
  • 3+ years experience in conceptual copywriting and campaign writing with a strong track record of storytelling through different marketing channels.
  • Strong copywriting skills for brand and performance campaigns alike. Should be a skilled writer and verbal communicator, and a conceptual thinker with experience in drafting both long-form and short-form copy (blog posts, ad campaigns, email, social, video scripts, radio scripts, etc).
  • Digital marketing expertise, including familiarity with multiple traffic channels (e.g. blog, email, SEO, paid social).
  • Strong process and project management skills, with proven track record and ability to own and manage projects end-to-end to align teams and produce deliverables.
  • Culturally competent with an understanding of the localization process to develop and leverage content across multiple markets globally.
  • Data driven and highly analytical; able to continually evolve and improve using data to develop content.
  • Stellar organizational skills and ability to juggle multiple priorities and projects concurrently.
  • Demonstrated knowledge of WordPress, Asana, Looker, Google Analytics, CMS platforms.
  • Experience with online community building and engagement.
  • Undergraduate degree in communications, journalism/PR, marketing, English literature, or related field a plus.

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