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Digital Marketing Specialist

1 month ago

Pembroke Pines, Florida, United States Plumbing & HVAC SEO Full time

{"h1": "Digital Marketing Specialist", "h2": "Job Description", "p": "We are seeking a highly skilled Digital Marketing Specialist to join our team at Plumbing & HVAC SEO. As a Digital Marketing Specialist, you will be responsible for leading client paid strategy, monitoring performance, executing optimizations and reporting to Client Success Managers.

Responsibilities:

* Lead Paid Media (search focused) advertising strategy and execution for 15 to 25 clients
* Develop and manage budgets for paid search campaigns, ensuring efficient allocation and maximum ROI
* Regularly analyze and report on key performance metrics, providing insights and recommendations for improvement
* Collaborate with cross-functional teams to integrate paid search into broader marketing initiatives
* Stay up-to-date with industry trends, search engine algorithms, and digital marketing best practices
* ROI tracking and analysis

Requirements:

* 3+ years of paid search experience with emphasis on notational to local search strategies
* Proven experience managing PPC campaigns across Google and Microsoft Ads
* Hands on experience in managing $10k+ monthly client campaign budgets
* Proven success with lead gen and local search campaigns
* Looker.io or similar reporting experience with data visualization
* Strong Presentation Skills, Creative, Customer Focused & Action Oriented
* Critical Thinker, Relentless Learner, Winning Can Do Attitude
* Strong Attention to Detail
* Agency digital marketing experience

Desired Experience:

* Google Tag Manager
* Google Analytics/GA4
* Certifications such as Google Ads or Microsoft Ads are a plus.
* Call Tracking / Offline Conversion Integrations
* Ad Management tools

Benefits:

* PTO
* Sick Days
* Health Insurance
* Life Insurance
* Dental Insurance
* Vision Insurance
* Company matched 401K

If you are ready to be a part of a forward-thinking digital marketing agency and have the required skills and passion, we encourage you to apply.

Company Description:

Plumbing & HVAC SEO is a Full Service Internet Marketing company based in Miami, Fl that helps local businesses increase their sales, improve customer retention and enhance their profitability by more effectively marketing online via Search Engine Marketing (SEO & PPC), Social Media (Facebook, Twitter, LinkedIn, Google Maps, Etc), & other online marketing platforms.

The company has been recognized as one of South Florida's Fastest Growing Internet Marketing firms.

At Plumbing & HVAC SEO, our employees are our most valuable asset -- a group of talented thinkers, dreamers and doers who move the industry forward and provide our clients with impeccable service. Within our walls, you will find a one-of-a-kind culture that empowers the industry's brightest individuals to do their best work, a culture where each individual is encouraged to further develop their professional goals. At Plumbing & HVAC SEO, the journey is just as important as the destination.