Strategic Communications Lead
3 days ago
We are seeking a highly skilled Strategic Communications Lead to shape and maintain our reputation and messaging across various platforms.
This role will lead a 4-person team of strategic communications experts to manage public and media relations, faculty research communications, social media, and community management.
About the Role- PR and Media Relations
- Develop overarching PR strategies aligned with school goals and brand positioning
- Identify key narratives and storytelling opportunities to enhance our reputation
- Cultivate and maintain relationships with key journalists and media outlets
- Approve major media releases and pitches
- Oversee the development and distribution of press materials
- Crisis Planning and Support
- Develop and maintain crisis communications plans
- Manage communications response during reputational issues or emergencies
- Develop protocols for handling potential crises or negative situations on social media and oversee response to sensitive issues or complaints
- Thought Leadership
- Identify opportunities to showcase faculty expertise and research
- Develop and implement strategies to position us as a thought leader in key areas
- Oversee initiatives to amplify faculty, staff, alumni, and student voices on external platforms
- Provide strategic editorial oversight for Duke Fuqua Insights and other thought leadership programs
- Executive Voice, Presence, and Communication
- Prepare talking points and briefing materials for high-profile events and interviews
- Ghostwrite speeches, opinion pieces, and social content for school leadership
- Channel Leadership
- Develop overarching social media strategy, identifying key platforms and setting strategic objectives
- Oversee the school's blog program and social channels, ensuring authenticity and relevance
- Provide guidance on content themes and campaigns and advise on the development of relevant influencer strategies and partnerships
- Internal Communications and Support
- Lead development and creation of school messaging
- Develop communication plans to support organizational changes and initiatives
- Advise leadership on effective communication strategies for stakeholders
- Team Leadership and Strategic Management
- Collaborate with the Associate Dean to align communication strategy with school objectives
- Lead and mentor Strategic Communication team (PR Manager, Faculty Research Communications Manager, Community Manager)
- Serve on Global Marketing Leadership Team
- Leverage data to inform communications strategies and develop forward-thinking approachesSteward relationships with school and faculty leadership
$120,000 - $140,000 per year
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