Strategic Communications Lead

3 days ago


Durham, North Carolina, United States InsideHigherEd Full time
Job Overview

We are seeking a highly skilled Strategic Communications Lead to shape and maintain our reputation and messaging across various platforms.

This role will lead a 4-person team of strategic communications experts to manage public and media relations, faculty research communications, social media, and community management.

About the Role
  • PR and Media Relations
    • Develop overarching PR strategies aligned with school goals and brand positioning
    • Identify key narratives and storytelling opportunities to enhance our reputation
    • Cultivate and maintain relationships with key journalists and media outlets
    • Approve major media releases and pitches
    • Oversee the development and distribution of press materials
  • Crisis Planning and Support
    • Develop and maintain crisis communications plans
    • Manage communications response during reputational issues or emergencies
    • Develop protocols for handling potential crises or negative situations on social media and oversee response to sensitive issues or complaints
  • Thought Leadership
    • Identify opportunities to showcase faculty expertise and research
    • Develop and implement strategies to position us as a thought leader in key areas
    • Oversee initiatives to amplify faculty, staff, alumni, and student voices on external platforms
    • Provide strategic editorial oversight for Duke Fuqua Insights and other thought leadership programs
  • Executive Voice, Presence, and Communication
    • Prepare talking points and briefing materials for high-profile events and interviews
    • Ghostwrite speeches, opinion pieces, and social content for school leadership
  • Channel Leadership
    • Develop overarching social media strategy, identifying key platforms and setting strategic objectives
    • Oversee the school's blog program and social channels, ensuring authenticity and relevance
    • Provide guidance on content themes and campaigns and advise on the development of relevant influencer strategies and partnerships
  • Internal Communications and Support
    • Lead development and creation of school messaging
    • Develop communication plans to support organizational changes and initiatives
    • Advise leadership on effective communication strategies for stakeholders
  • Team Leadership and Strategic Management
    • Collaborate with the Associate Dean to align communication strategy with school objectives
    • Lead and mentor Strategic Communication team (PR Manager, Faculty Research Communications Manager, Community Manager)
    • Serve on Global Marketing Leadership Team
    • Leverage data to inform communications strategies and develop forward-thinking approachesSteward relationships with school and faculty leadership
    Compensation

$120,000 - $140,000 per year



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