Communications Manager

4 weeks ago

Washington, Washington, D.C., United States Dance Place Full time
Job Title: Communications Manager

We are seeking a highly skilled and experienced Communications Manager to join our team at Dance Place, a nationally recognized cultural arts center in Washington, DC. This is a full-time, exempt position that will play a critical role in developing and implementing comprehensive marketing strategies for all of our programs.

Key Responsibilities:
  • Develop and execute tactical plans and content for web, digital, and print advertising, social media, email communications, and event materials across all Dance Place programs.
  • Manage multiple priorities while collaborating with staff, external vendors, consultants, community partners, advertisers, and patrons.
  • Incorporate brand messaging into multi-platform campaigns to enhance brand visibility.
  • Apply evolving marketing principles and communication strategies consistently, aiming for continuous progress and growth.
  • Lead and execute all aspects of Dance Place's marketing efforts, including direct mail, e-newsletters, website content management, audio/visual production, advertising, and social media initiatives.
  • Collaborate with the Communications team to ensure up-to-date and accurate content across Dance Place's website, social media channels, newsletters, and other marketing platforms.
  • Provide writing, proofreading, editing, and content support for all communications, including e-newsletters, web copy, printed and digital playbills, donor materials, and social media.
  • Maintain brand consistency across all organizational materials and communications.
  • Develop and manage the marketing budget in coordination with the Development & Communications Director and other staff. Monitor expenditures, forecast potential financial needs or savings, process invoices, and maintain internal accounting records.
  • Collaborate with leadership to develop ticket pricing and marketing strategies for performances, classes, and events.
  • Participate actively in departmental and cross-departmental discussions and project teams, offering creative ideas and approaches for new and ongoing projects and programs.
  • Monitor and enhance departmental initiatives to align with principles of diversity, equity, inclusion, and access.
  • Serve as a departmental liaison in interdepartmental meetings and project-based task forces, as assigned.
  • Create or update design templates, websites, and other communication assets for programmatic marketing using Canva, Adobe Creative Suite, or similar software.
  • Lead efforts to establish and manage Dance Place's archives, developing archival-based campaigns and marketing initiatives.
  • Contribute to reaching Dance Place's annual earned and contributed revenue goals through innovative ideas and collaboration.
Requirements:
  • Minimum of a bachelor's degree in marketing, communications, or related field.
  • Minimum of three years of experience in communications or marketing, with a solid understanding of current trends in digital media and social media.
  • Strong organizational and time management skills.
  • Keen attention to detail with a focus on producing high-quality work products.
  • Proficiency with Google Suite and Microsoft Office products.
  • Strong collaboration skills to work seamlessly across all departmental groups and the public at large.
Work Environment:

Dance Place is a diverse, small, lively, and highly collaborative team. We have frequent interactions with visiting teachers, artists, and students of all ages. This is an onsite position, and all employees are required to adhere to Dance Place's current COVID-19 policy.

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