Communications Manager
4 weeks ago
About the Role:
The Communications Manager will be responsible for promoting the mission and work of American Humane through all communications mediums and platforms. This includes developing internal and external communications content, implementing earned media strategies, and coordinating media opportunities.
Key Responsibilities:
- Pitch members of the press on a regular basis to secure media coverage for American Humane.
- Develop and implement strategic media outreach plans for specific announcements, programs, and events.
- Prepare and support internal and external spokespeople for media appearances.
- Serve as the on-site media liaison for press appearances, including American Humane events with press attendance.
- Build and maintain productive working relationships with members of the press to maximize opportunities for earned media coverage.
- Write and distribute press releases, as well as public statements.
- Keep up-to-date distribution lists for press releases and announcements.
- Serve as lead writer responsible for developing content for newsletters, producing and pitching editorial content, and assisting with other American Humane publications.
- Field questions from the media or other external constituent outreach that comes in through the organization's general info or Communications email inboxes.
- Oversee booking and production of interviews.
- Provide additional media and writing support for American Humane, including fundraising and development efforts.
Requirements:
- Bachelor's degree required.
- 5-7 years of professional experience in public relations, communications, media relations, or related field such as journalism.
- Must love to pitch and have demonstrable portfolio of results.
- Strong communication skills with proven ability to present, write and edit exceptionally, and to do so in a clear, concise, well-organized, and well-articulated manner.
- Ability to change voice and writing style to fit a particular audience and purpose, while staying on message.
- Self-disciplined, proactive, entrepreneurial, action-oriented style that thrives in a start-up environment, strong work ethic.
- Ability to produce high-quality work on deadline and under pressure. Comfortable managing multiple projects, priorities, and deadlines at one time.
- Ability to think proactively, take initiative and see tasks through to completion with appropriate follow-up.
- Sound judgment and discretion in handling and securing confidential information, as well as the ability to conduct oneself in a highly professional manner.
- Excellent organizational skills, with the ability to establish and implement systems and identify resources to ensure the successful completion of projects.
- Ability to create and maintain files, recording systems and communication protocols.
- Flexibility to work both independently and as part of a team and across departments to meet goals in a fast-paced, deadline-driven environment.
- Willingness and ability to travel and deploy to national disasters, reunifications, special events to gather information and photography/video materials and, as directed, serve as an on- and off-the-record spokesperson.
- Demonstrated proficiency in computer and office technology including applications for project and data management (Windows, Microsoft Word, Excel, PowerPoint, and Outlook preferred).
Work Environment:
The Communications Manager will be based in the Washington, DC headquarters office location with regular telework schedule based on organizational policy, need and manager discretion. Must be DC-based, no exceptions. Must be o.k. being around animals, especially dogs, in the office and at events and other functions. Travel required, potentially up to 15% and potentially last minute if staffing a Rescue deployment. Occasional need for hours beyond regular office hours, including some evening and weekend work.
Core Values:
American Humane's core values define our workplace, and these values serve as the cornerstone for interactions in advancing our mission and institutional goals. Employees are expected to adhere to all organizational policies and to act as role models, demonstrating American Humane's core values: Compassion, Accountability, Respect for All, Loyalty to Mission, Sustainability, and Honesty, Integrity, Trust.
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