Demand Generation Manager

2 weeks ago


Beloit, Wisconsin, United States Comply365 Full time

h3AbouttheRole/h3pComply365isseekingahighlymotivatedandskilledDemandGenerationManagertoleadourdemandgenerationinitiatives.Aspartofadynamicmarketingteam,thisisakeypositionthatrequiresadvancedknowledgeofdemandgenerationstrategies,akeenanalyticalthinker,andtheabilitytodevelopcreativecampaignsthatdrivetraffic,engagement,andconversionsacrossmultiplechannels./ppThesuccessfulcandidatewillhaveaproventrackrecordofgeneratingleadsandrevenueforaB2Bsoftwarecompany.ReportingtotheDirectorofMarketing,theDemandGenerationLeadwilldevelopandexecutecampaignstobringqualifiedleadsandclientsintothefunnel,decideonoutreachstrategiesfordifferentprospectsegments,anddefineapproachestousingcontentforgeneratingmorehigh-qualityMQLsthatconverttoSQLsandeventuallyturnintorevenue./ph3KeyResponsibilities/h3ulliAnalysedataandmetrics:setcampaignKPIsandsupervisethesuccessofmarketinginitiativesbyanalysingmarketingdata./liliDevelopandexecutemulti-channeldemandgenerationcampaignsthathaveadirectimpactonpipelinegrowth,includingcontentmarketing,webinars,campaigns,emailmarketing,socialmedia,andpaidadvertising./liliLeveragingourmarketingautomationtool,Hubspot,buildandmaintainarobustleadscoringframeworktoprogressMQLstoSQLs,andthereforeidentifyandprioritizehigh-qualityleadsforsalesfollow-up./liliOptimizetheleadnurturingprocesstoprogressleadsalongthefunnel,improveconversionrates,reducechurn,andincreasecustomerlifetimevalue./liliProducehigh-qualitymarketingcontentthatspeakstoprospects'andcustomers'painpointsandthathighlightsthebenefitsofourproductofferings./liliConductregularA/Btestsandanalysecampaignperformancetoidentifyareasforimprovementandmakedata-drivendecisions./liliOptimisedigitalcampaigns:fine-tunedigitalcampaignsandoptimiseperformance./liliManageonlinemarketingchannels:utiliseSEO,PPC,emailmarketing,andsocialmedia,andoptimiseeachchannel'spotentialtoensuremaximumreach,engagement,andconversion./liliCollaboratewithcross-functionalteams,includingproduct,customersuccess,andoperations,toensurecampaignsalignwithoverallbusinessobjectives./liliReportonMQLsandSQLsonaregularbasisandassociatedpipelinecontributionandreportonMQLtoclosewinrate./li/ulh3Requirements/h3ulliBachelor'sDegreeinMarketing,Communications,orarelatedfield./lili5+yearsofexperienceinB2Bdemandgeneration,includingexperiencewithoutboundmarketingandinboundleadgeneration./liliDemonstrablesuccessdrivingpipelinegrowthandrevenuethroughintegratedcampaigns./liliStrongunderstandingofsalesandmarketingtechnologies,includingmarketingautomation,CRM,socialmediamanagement,andanalyticsplatforms./liliExcellentwrittenandverbalcommunicationskills,withtheabilitytocreateengagingmarketingcontent./liliProvenabilitytothriveinafast-pacedenvironmentwithhighexpectationsandtightdeadlines./liliStronganalyticalskillsandabilitytousedatatoinformdecision-makingandstrategydevelopment./liliExperiencemanagingbudgetsandabilitytobalancecompetingprioritieseffectively./li/ulpComply365isaglobalcompany,andoursuccessdrawsuponouremployees'diverseviewpoints,skills,andexperiences.Weareproudtobeanequalopportunityemployer,andallqualifiedapplicantswillreceiveconsiderationforemploymentregardlessofage,race,colour,religion,sex,sexualorientation,genderidentity,nationalorigin,disabilitystatus,protectedveteranstatus,oranyothercharacteristicprotectedbylaw./p



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