Creative Executive Leader

1 week ago

Michigan, United States 24 Seven Talent Full time

**This position is hybrid onsite near Detroit, Michigan. Relocation assistance is available if required.**

24 Seven Talent is in search of a seasoned multidisciplinary Executive Creative Director to step into the role of VP of Creative at our Michigan headquarters. As a pivotal member of the leadership team, you will report directly to the SVP of Marketing and collaborate closely with the President & CEO.

In your capacity as VP of Creative, you will oversee the internal creative department, steering art direction, content creation, copywriting, storytelling, video production, web design, performance-driven creative, and brand design. You are a proactive creative leader who thrives on conceptualizing and executing high-impact direct-to-consumer experiences and campaigns. Your unique strengths lie in your outstanding writing abilities paired with a sharp eye for visual creativity, or the other way around. With a solid foundation in eCommerce, you will creatively guide the organization through brand strategy, product marketing, growth initiatives, lifecycle management, and technical content development. This role offers you the opportunity to shape the company’s voice through engaging copy and design, including launching the website and naming the next generation of products.

Key Responsibilities:

  • Inspire and mentor a diverse creative team, including creative directors, designers, video producers, copywriters, and content creators.
  • Develop and own the strategy and vision for the direct-to-consumer website experience, focusing on UX design, site architecture, and conversion optimization.
  • Lead the creation of advertising content across all performance marketing channels, including social media platforms, utilizing both internal resources and external partnerships.
  • Collaborate with creative directors to conceptualize and execute comprehensive global marketing campaigns supported by significant media investments.
  • Ensure that owned CRM channels effectively communicate product experiences while promoting the brand to both new and existing customers.
  • Establish and maintain brand identity and guidelines, ensuring consistent design across all marketing platforms, website content, and product packaging.
  • Launch a new brand architecture strategy for the parent brand and its sub-brands.
  • Drive content strategy and the production of original video content for various platforms.
  • Contribute to go-to-market strategies by guiding brand creative direction for new product launches.
  • Partner with leaders across various departments to prioritize creative support for company-wide initiatives.
  • Manage departmental budgets, resource allocation, and relationships with external agencies.
  • Provide input on creative copy and design for high-impact projects.
  • Champion your team's best creative work while making decisions based on business impact.
  • Create compelling narratives that engage millions of unique visitors each month.
  • Take on additional responsibilities as needed.

Qualifications:

  • Bachelor's degree in Advertising, Marketing, or a related field.
  • Over 10 years of experience in creative leadership roles, ideally within in-house teams or D2C creative agencies.
  • Experience in direct-to-consumer marketing for brands that sell directly to consumers.
  • Proven ability to execute creative strategies for building DTC eCommerce websites and acquisition marketing channels.
  • Demonstrated success in delivering innovative and commercially viable campaigns across multiple platforms.
  • A strong portfolio showcasing significant brand work and strategic creative insights.
  • Experience in managing and mentoring diverse creative teams, fostering an inclusive and collaborative environment.
  • Exceptional communication and presentation skills, with the ability to convey creative concepts to stakeholders at all levels.
  • A passion for pets and a genuine understanding of the needs and preferences of pet owners.
  • Current cat owner.
  • Comfortable with office pets (cats, dogs).

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