Social Media Advertising Specialist
4 days ago
We are looking for a highly skilled Social Media Advertising Specialist to join our team at The Chop Shop in Pasadena, California. As a key member of our Digital Media Buying team, you will be responsible for developing and executing social media advertising strategies to drive revenue and ROI via search arbitrage.
Our ideal candidate has 2+ years of experience in digital marketing/advertising directly related to social media (Meta, TikTok, etc.) with an emphasis on direct response campaigns (CPA, CPL, CPC, ROI, ROAS). A Bachelor's degree in marketing or a qualitative field such as economics, math, statistics, finance, etc. is required.
The estimated salary for this role is $80,000 - $110,000 per year, depending on experience. In addition to a competitive salary, we offer a hybrid work environment, generous PTO + company holidays, open sick time, up to 90% covered Medical, Dental, Vision for employees, tasty office lunches, 401k with match, Health & Dependent Care Flex Spending Account, paid professional development, leadership & growth opportunities, and virtual company and team building events.
Key responsibilities include:
- Develop and execute social media advertising strategies to drive revenue and ROI via search arbitrage
- Test and optimize Paid Social tactics to improve campaign performance
- Identify new opportunities to drive revenue and profitability within Native and Social Media advertising opportunities
- Conduct A/B testing of your ads and landing pages to continue to refine and improve conversion
- Extract campaign data & generate reports that summarize campaign performance to provide further actionable insights
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