Display Advertising Strategist

About The Chop Shop

The Chop Shop is a fast-growing search arbitrage specialist, dedicated to identifying and removing inefficiencies between the largest digital publishers and networks to monetize their customers more efficiently. Our team consists of passionate entrepreneurs and industry veterans who have built and managed multiple million-dollar companies, as well as over 100 talented engineers, ad creators, product and project managers, data scientists, and buy and sell-side experts.

Job Overview

We are seeking an exceptional Display Advertising Strategist with a passion for leading our roadmap and execution for our Display Advertising stack. As a fast-growing and profitable company, we're on a mission to scale and revolutionize our advertising platforms to stay ahead of the game in the dynamic ad tech ecosystem.

About the Role

• You will be responsible for joint ownership alongside business teams of revenue and advertising technology KPIs.
• Identify and prioritize high-impact opportunities in existing ad products and define technical requirements for features that maximize revenue, retention, and acquisition.
• Contribute to new ad integrations, formats, and custom executions.
• Work with 3rd party vendor integrations and initiatives (involving Google or Amazon technologies).
• Deliver first-party data solutions and services pertaining to display monetization.
• Lead the Display monetization strategy to drive revenue amongst changing internet standards.
• Own the Display monetization product roadmap working cross-functionally with Business, Engineering, Data Science, Business Intelligence, and Privacy & Compliance.
• Generate and execute new initiatives that increase the scale and reach of the display monetization platform.
• Responsible for team execution and delivering on stated milestones.
• Attend industry and vendor product sessions to be on top of current trends, opportunities, and best practices pertaining to publisher advertising solutions.

Your Qualifications

• 2+ years of Technical Product Manager experience in Ad Tech industry preferably in programmatic technology for publishers.
• Strong technical knowledge and experience working with system integration, platform engineering/technical architecture, and advertising APIs.
• Experience writing SQL and ability to quickly analyze data sets and A/B test results.
• Strong understanding of advertising KPIs (CPM, CPC, CPA, Viewability, etc), A/B testing methodologies, and general impacts to advertising performance.
• Engineering or computer science education and/or relevant technical background.
• Strong background of increasing responsibilities and clear success in delivering products.
• Critical and analytical thinking skills.
• Excellent written, verbal, and leadership skills.

What We Offer

• $120,000 - $180,000 per year, based on experience.
• Hybrid work environment.
• Generous PTO + company holidays.
• Open sick time.
• Up to 90% covered Medical, Dental, Vision for employees.
• Tasty office lunches.
• 401k with match.
• Health & Dependent Care Flex Spending Account.
• Paid professional development.
• Leadership & growth opportunities.
• Virtual company and team building events.