Senior Solutions Architect
1 week ago
At Verizon, we're seeking a talented Solutions Architect to join our Consumer Group Marketing Personalization team. As a key member of our team, you'll be responsible for driving innovation in our marketing communications platforms.
As a Marketing Technology Innovator, you'll partner with our business and IT teams to develop and implement business requirements that enable next-generation capabilities for cross-vehicle orchestration. This includes developing and ensuring the proper implementation of business requirements that enable next-generation capabilities for cross-vehicle orchestration for more than 10 billion highly personalized communications delivered to our customers each year.
Key Responsibilities:
- Lead the creation of business and technology requirements, and establish prioritization for the development and enhancement of communication platform capabilities.
- Participate in solution development through coding applications, scripting automation processes, and configuration of third-party platforms.
- Drive personalization of marketing campaigns by leveraging audience management platforms, AI, ML, modeling, and real-time decisioning.
- Conceptualize, design, develop, and implement solutions for complex systems/programs independently across communications and marketing technologies.
- Create and execute test plans to ensure datasets and applications meet business needs.
- Partner cross-functionally with 3rd party solutions partners to develop foundational capabilities that drive next-generation communications journeys orchestration.
- Develop custom solutions that leverage Verizon's Martech stack and core infrastructure to deliver highly personalized customer communications.
- Define and manage cross-platform integration points and associated processes.
- Integrate 3rd party and in-house testing & optimization solutions with the current Martech stack to facilitate champion/challenger and multivariate testing.
- Ensure solutions produce measurable results that align to business priorities and KPIs.
Requirements:
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Technical expertise in developing marketing technology solutions using Adobe Experience Cloud products like Adobe Campaign, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Analytics.
- Experience in programming languages (Java, JavaScript, Python, or .NET).
- Experience with and knowledge of SQL, ETL, and data transformations.
- Experience in leveraging real-time events to trigger personalized customer journeys.
- Experience in architecting API-based workflows that integrate enterprise tech stacks.
Preferred Qualifications:
- Bachelor's degree in Marketing, Computer Science, Information Design, Management Information Systems, or a related IT or technology field.
- MBA or other Master's degree.
- Experience with solution design, development, and technical consulting through collaboration between business and IT teams.
- Knowledge of campaign performance analysis to drive continuous improvement.
- High degree of independence and resourcefulness - ability to balance multiple projects, prioritize responsibilities, and meet deliverable dates independently.
- Experience with HTML and CSS implementation for emails.
- Knowledge of encryption, data security, and customer privacy regulations.
- Experience with lifecycle and/or customer-facing marketing programs.
We're proud to be an equal opportunity employer and celebrate our employees' differences. We strive for a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. Check out our diversity and inclusion page to learn more.
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