Senior Solutions Architect

3 weeks ago

Basking Ridge, New Jersey, United States Verizon Full time

About the Role

We are seeking a highly skilled Solutions Architect to join our team at Verizon. As a key member of our Consumer Group Marketing Personalization team, you will be responsible for driving continuous innovation in our marketing communications platforms.

As a Solutions Architect, you will partner with our business and IT teams to develop and ensure the proper implementation of business requirements that enable next-generation capabilities for cross-vehicle orchestration for more than 10 billion highly personalized communications delivered to our customers each year.

Key Responsibilities

  • Lead the creation of business and technology requirements, and establish prioritization for the development and enhancement of communication platform capabilities.
  • Participate in solution development through coding applications, scripting automation processes, and configuration of third-party platforms.
  • Drive personalization of marketing campaigns by leveraging audience management platforms, AI, ML, modeling, and real-time decisioning.
  • Conceptualize, design, develop, and implement solutions for complex systems/programs independently across communications and marketing technologies.
  • Create and execute test plans to ensure datasets and applications meet business needs.
  • Partner cross-functionally with 3rd party solutions partners to develop foundational capabilities that drive next-generation communications journeys orchestration.
  • Develop custom solutions that leverage Verizon's Martech stack and core infrastructure to deliver highly personalized customer communications.
  • Define and manage cross-platform integration points and associated processes.
  • Integrate 3rd party and in-house testing & optimization solutions with the current Martech stack to facilitate champion/challenger and multivariate testing.
  • Ensure solutions produce measurable results that align to business priorities and KPIs.

Requirements

  • Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
  • Technical expertise in developing marketing technology solutions using Adobe Experience Cloud products like Adobe Campaign, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Analytics.
  • Experience in programming languages (Java, JavaScript, Python, or .NET).
  • Experience with and knowledge of SQL, ETL, and data transformations.
  • Experience in leveraging real-time events to trigger personalized customer journeys.
  • Experience in architecting API-based workflows that integrate enterprise tech stacks.

Preferred Qualifications

  • Bachelor's degree in Marketing, Computer Science, Information Design, Management Information Systems, or a related IT or technology field.
  • MBA or other Master's degree.
  • Experience with solution design, development, and technical consulting through collaboration between business and IT teams.
  • Knowledge of campaign performance analysis to drive continuous improvement.
  • High degree of independence and resourcefulness - ability to balance multiple projects, prioritize responsibilities, and meet deliverable dates independently.
  • Experience with HTML and CSS implementation for emails.
  • Knowledge of encryption, data security, and customer privacy regulations.
  • Experience with lifecycle and/or customer-facing marketing programs.

About Verizon

We are proud to be an equal opportunity employer and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.

We strive for a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

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