Director of Wholesale Sales
19 hours ago
At Backcountry, we're passionate about connecting people to their passions. Our mission is to provide our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life's greatest moments. We're seeking an experienced and results-driven Director of Wholesale Sales to lead and expand our outdoor products in both the Canadian and Asian markets.
Key Responsibilities:- Develop and implement wholesale sales strategies to expand market share across Canada and Asia, aligning with overall business objectives.
- Lead the growth and penetration of new and existing wholesale partnerships in Canada and Asia, identifying market trends and opportunities for growth.
- Build, maintain, and nurture strong relationships with key distributors, retailers, and partners in the outdoor market.
- Drive top-line revenue growth by developing pricing, promotional, and sales strategies that align with customer demands in different regions.
- Work closely with product development, marketing, supply chain, and customer service teams to ensure the successful delivery of products to wholesale partners.
- Lead, mentor, and develop a team of sales professionals, ensuring high performance and fostering a culture of continuous improvement.
- Conduct market research, analyze industry trends, and assess competitive activity to inform sales strategies and ensure alignment with business goals.
- Ensure all sales activities comply with local regulations and company standards, especially in international markets.
- Provide accurate and timely sales forecasts, reports, and performance metrics to senior leadership, making data-driven recommendations.
- 15+ years of wholesale sales experience, with at least 5 years in senior leadership roles within the outdoor or related industry.
- Proven experience and deep understanding of both Canadian and Asian markets, including cultural, regulatory, and business nuances.
- Strong familiarity with the outdoor gear, apparel, and equipment markets, including key players, products, and trends.
- Demonstrated success in leading sales teams and driving revenue growth through strategic planning and execution.
- Exceptional ability to build and maintain long-lasting relationships with wholesale partners and key stakeholders.
- Strong ability to analyze market data, sales reports, and business performance metrics to make informed decisions.
- Excellent written and verbal communication skills, with the ability to effectively present ideas and influence at all levels.
- Willingness and ability to travel frequently between Canada, Asia, and other key markets as needed.
- Proficiency in additional languages is a plus.
- A Bachelor's or Master's degree in Business Administration, Marketing, or a related field is preferred.
- Familiarity with CRM systems, wholesale management tools, and data analysis platforms.
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