Digital Marketing Director

2 days ago

Las Vegas, Nevada, United States Clique Hospitality L.L.C. Full time
Job Description

Clique Hospitality L.L.C. is seeking a highly skilled Digital Marketing Director to lead our digital marketing efforts. As a Digital Marketing Director, you will be responsible for developing and executing comprehensive digital marketing strategies to drive traffic, engagement, and conversion across all digital channels.

Key Responsibilities:

  • Manage and execute all digital marketing efforts, including paid digital advertising, SEO, website maintenance, community management, and content creation.
  • Develop and implement strategies to drive traffic, engagement, and conversion across all digital channels, ensuring consistency with Clique Hospitality L.L.C.'s brand and marketing objectives.
  • Plan, create, and publish engaging content for the website, and integrate social channels with paid digital ads and website content.
  • Monitor social media and other digital channels for trends, opportunities, and potential issues, and provide regular reports on performance, insights, and recommendations.
  • Create and manage digital marketing campaigns, including ad copy and creative assets, using platforms such as Google Ads, Meta Ads, and TikTok Ads.
  • Manage listing platform ads such as Google My Business, Yelp, and TripAdvisor, to ensure accuracy of information and increase bookings.
  • Implement email marketing campaigns to promote events, special offers, and other initiatives, using platforms such as Mailchimp.
  • Manage rewards programs, developing and implementing strategies to drive engagement and loyalty among guests.
  • Assist with photoshoot and video shoots to create high-quality and engaging visual content for marketing purposes.
  • Collaborate with internal and external stakeholders, such as graphic designers, photographers, and influencers, to develop high-quality and effective digital assets.
  • Analyze and report on digital marketing performance, identifying opportunities for improvement, optimization, and innovation, using tools such as Google Analytics, Sprout Social, and SEMrush.
  • Stay up-to-date with industry trends and best practices in digital marketing, social media, and hospitality, and share knowledge and insights with the team.

Requirements:

  • Bachelor's degree in marketing, communications, or a related field.
  • 2+ years of experience in digital marketing, social media management, community management, and content creation, preferably in the hospitality or food and beverage industry.
  • Demonstrated experience managing and executing social media, paid advertising, SEO, and website maintenance.
  • Experience managing listing platforms such as Google My Business, Yelp, and TripAdvisor, as well as reservation tools like OpenTable and Urvenue.
  • Familiarity with review sites and the ability to respond to customer reviews in a professional manner.
  • Experience with email marketing platforms such as Mailchimp.
  • Demonstrated experience in influencer marketing, including identifying and engaging with relevant influencers.
  • Ability to attend in-venue activations and capture photo and video content for social media and other marketing purposes.
  • Ability to coordinate photoshoot and video shoots to create high-quality and engaging visual content for marketing purposes.
  • Strong collaboration skills and ability to work effectively with internal and external stakeholders.
  • Excellent analytical skills and ability to analyze and report on digital marketing performance.
  • Strong communication skills and attention to detail, with the ability to convey complex information in a clear and concise manner.
  • Strong project management skills and ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.
  • Passion for digital marketing, social media, and hospitality, and a desire to stay up-to-date with industry trends and best practices.

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