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HCP Marketing Lead, Skyrizi PSA
2 months ago
The HCP Marketing Lead for SKYRIZI is tasked with the creation, development, and execution of healthcare professional marketing strategies aimed at enhancing the market presence of SKYRIZI in the realm of Psoriatic Arthritis (PsA), a pivotal product within the Rheumatology sector.
Key Responsibilities:
- Collaborate within a team-oriented framework to spearhead the formulation and implementation of strategies that support patient engagement and ensure the ongoing success of SKYRIZI.
- Cultivate constructive relationships with the SKYRIZI marketing team, sales personnel, medical affairs, market research, sales training, regulatory bodies, and other marketing teams across franchises.
- Engage with various agencies, consultants, key opinion leaders, and co-marketing partners to effectively drive business objectives and meet targets.
Essential Duties Include:
- Demonstrate a comprehensive understanding of patient needs, ensuring that all marketing initiatives resonate with the target demographic.
- Design and implement impactful go-to-market strategies that are innovative, actionable, and supported by clinical and financial data to elevate disease awareness and brand loyalty.
- Analyze customer feedback and research insights, tracking progress against brand milestones to provide strategic recommendations for optimal brand outcomes.
- Collaborate with internal cross-functional teams and external partners to ensure alignment and compliance with business strategies and regulatory standards for promotional materials.
- Assess the effectiveness of marketing campaigns through metrics and measurement to guarantee a positive return on investment and achievement of brand goals.
- Proactively identify challenges and devise creative solutions to address them.
- Manage the marketing budget effectively within the designated area of responsibility.
- Oversee multiple projects to deliver high-quality results within established timelines.
- Continuously evaluate marketing program effectiveness and suggest strategic or tactical adjustments as necessary.
- Innovate the use of new technologies in marketing, particularly in a regulated context.
- Support the sales team through consistent communication regarding marketing initiatives.
- Utilize marketing principles in the formulation of marketing plans and programs, including brand positioning, brand architecture, SWOT analysis, competitive evaluation, market research, and patient segmentation.
