Marketing Manager I/II, HCP Lead
2 weeks ago
AbbVie is seeking a highly skilled Marketing Manager to lead Congress and Sponsorship strategy and planning across the Franchise. The successful candidate will collaborate with functional partners to oversee the annual planning process and execute various marketing-sponsored meetings.
Key Responsibilities- Develop and implement integrated Congress and Sponsorship strategies to drive business growth and objectives.
- Manage cross-functional teams to execute Congress and Sponsorship objectives, including American College of Gastroenterologists, Advances in Inflammatory Bowel Diseases, and Digestive Disease Week.
- Analyze and optimize Sponsorship opportunities for maximum return on investment.
- Collaborate with brand teams to maximize presence and deliver on Field Sales representative-delivered materials for regional/local conferences and advocacy meetings.
- Oversee the tactical execution and accountability of key tactics, including review, approval, and delivery of derivative materials.
- Ensure adherence to relevant policies and procedures related to planning and executing Congresses and Sponsorships.
- Track relevant metrics and develop reporting/present outputs.
- Bachelor's degree required.
- 5+ years relevant marketing experience.
- Excellent verbal, written, and presentation communication skills.
- Excellent diplomacy and facilitation skills; ability to influence without authority.
- Solid business acumen, including budget management and project management.
- Knowledge of AbbVie policies, procedures, culture, and other brand team operations.
- Pharmaceutical industry experience preferred (Client or Agency).
- Congress and Sponsorship management experience desired (Client or Agency).
- Continuous Improvement and/or Change Management skills.
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