Marketing Manager, Varsity Performing Arts
3 weeks ago
At Varsity Brands, we're seeking a skilled Marketing Manager to join our team and drive the marketing strategy for Varsity Performing Arts. As a key member of our marketing team, you'll be responsible for developing and executing marketing plans that align with our company's goals and objectives.
Key Responsibilities:
- Develop and implement marketing strategies to promote Varsity Performing Arts and its affiliated brands, including Stanbury Uniforms and Directors Showcase International.
- Manage the development of cohesive omnichannel marketing campaigns across VPA, Stanbury, and DSI, including email, social media, and website content.
- Drive the implementation of Salesforce Marketing Cloud (SFMC) for Stanbury and DSI, launch paid ads, manage website content, and support upcoming website migration.
- Establish a comprehensive marketing plan to develop email, social media, website, event, and partnership strategies.
- Manage the lifecycle of campaigns with a focus on website, SEO, and social media to support sales team and revenue-generating company initiatives.
Requirements:
- Bachelor's degree in marketing, business administration, or a related field of study.
- Minimum of 4 years of experience in a marketing role, with a strong understanding of marketing principles, digital marketing strategies, and marketing technology platforms.
- Experience in the cheer, dance, or band industry is a plus.
What We Offer:
- A competitive salary and benefits package.
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
How to Apply:
If you're a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].
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