Marketing Manager, Varsity Performing Arts
3 weeks ago
About the Role
The Marketing Manager, Varsity Performing Arts, will be responsible for developing and executing marketing strategies to promote Varsity Performing Arts and its affiliated brands, Stanbury Uniforms, Directors Showcase International, and SA Feather. This role will involve managing the overall marketing plan, including promotional calendars, new product introductions, and coordinating marketing efforts with VPA's affiliated partners.
Key Responsibilities
- Develop and execute marketing strategies to promote Varsity Performing Arts and its affiliated brands
- Manage the overall marketing plan, including promotional calendars and new product introductions
- Coordinate marketing efforts with VPA's affiliated partners
- Drive the development of cohesive omnichannel marketing campaigns across VPA, Stanbury, and DSI
- Establish a comprehensive marketing plan to develop email, social media, website, event, and partnership strategies
- Manage the lifecycle of campaigns with a focus on website, SEO, and social media to support sales team and revenue-generating company initiatives
Requirements
- Bachelor's degree in marketing, business administration, or related field of study
- Minimum of 4 years of experience in a marketing role
- Experience in the cheer, dance, or band industry a plus
About Varsity Brands
Varsity Brands is a leading provider of spirit, fitness, and team sports solutions. We believe every student deserves the opportunity to succeed and every educator wants to make a difference. Our mission is to transform the student journey in SPORT and SPIRIT.
Our Values
- Service - We lead with heart. We champion community.
- Passion - We love what we do. It fuels our purpose.
- Integrity - We do what we promise. We own our actions and decisions.
- Respect - We earn it by giving it. Because everyone deserves it.
- Innovation - We never stop striving to be better. For ourselves and our community.
- Transparency - We are committed to openness and honesty in everything we do.
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