Growth Marketing Strategist

3 weeks ago


New York, New York, United States Kustomer Full time
Key Responsibilities:
  • Strategic Planning & Execution: Develop and execute an end-to-end demand generation strategy. Build multi-channel programs that drive and accelerate pipeline growth, aligning closely with sales and marketing leadership to achieve revenue targets.
  • Content Marketing: Oversee the content strategy to support every stage of the buyer journey, collaborating with internal and external teams to produce impactful content that increases brand awareness, engages prospects, and drives conversions.
  • Digital Events & Webinars: Create and manage a robust program for webinars and digital events, leveraging these channels for lead generation and to nurture existing leads, increasing engagement across targeted audiences.
  • Advertising & SEO: Lead a targeted advertising strategy across platforms (e.g., Google, LinkedIn) while integrating organic SEO efforts. Focus on maximizing reach, driving qualified traffic, and improving conversion rates through data-driven insights and optimization.
  • Account-Based Marketing (ABM): Design and implement a high-impact ABM strategy focused on building relationships within key accounts. Utilize personalization and data to prioritize high-value opportunities and strengthen account engagement.
  • Collaboration with Marketing Operations: Drive email marketing and marketing operations, ensuring automated, personalized workflows that maximize lead engagement and conversion. Optimize lead nurturing strategies for streamlined marketing efforts.


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