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Marketing and Media Professional

2 months ago

State College, Pennsylvania, United States Glenn O. Hawbaker Full time
Job Summary:

The Marketing and Media Specialist is a key member of the Glenn O. Hawbaker team, responsible for designing and creating marketing and communications materials to enhance the company's image and promote its brand. This full-time position will work with direct and indirect supervision to achieve the following objectives:

Key Responsibilities:
  • Develop and implement a corporate social media strategy to enhance the company's image and brand in various communities, with a focus on employee recruitment and retention.
  • Visit worksites to obtain marketing materials, including photos, video, or insight for use in retention and other initiatives.
  • Design, prepare, and broadcast communications across various platforms, including print, electronic, digital, social media, videos, etc.
  • Coordinate communications needs among various internal departments, such as HR, sales/estimating, safety, etc., to produce a variety of materials, including brochures, booklets, postcards, mailers, billboards, banners, presentations, etc.
  • Provide input and materials for company events, such as Redbook, Golf Outing, picnic, career fairs, etc. Attend same as required.
  • Provide input on content of and materials for company internet site.
  • Communicate in a professional, but unique voice for the organization, directly aligning with the culture and goals.
  • Ensure content and format of company websites are updated, effective, and contemporary, including company internet site, social media sites, etc. Monitor for any positive or negative feedback and follow up as needed.
  • Participate in planning and provide materials for quarterly newsletter.
  • Communicate social media data (e.g., followers, posts, forwards, shares, likes, impressions, feedback, complaints, etc.) to company leadership as appropriate. Promote social media internally by educating staff on social media technologies and campaigns.
  • Ensure company brand standards are met, along with industry editorial and style guidelines.
  • Travel as required.
  • Exercise proper care and maintenance of company equipment.
  • Perform additional assignments per supervisor's direction.
  • Occasionally work more than 40 hours per week, including evenings and weekends.
Requirements:
  • Knowledge of AP style and SEO preferred.
  • Advanced knowledge of social media venues, marketing strategies, and activities.
  • Advanced understanding of web technology and how it supports marketing.
  • Strong marketing foundational knowledge.
Qualifications:
  • Impeccable attention to detail.
  • Exceptional business writing skills and ability to visualize and convey a message into relevant and interesting content.
  • Skills in using and navigating social media networks' native web apps, 3rd party social media tools, and the internet to run it all with a willingness to expand skillset.
  • Demonstrated capabilities with desktop publishing, including editing digital images, designing page layouts, and using electronic publishing software.
Education:
  • Bachelor's degree in Marketing, Communications, Journalism, or related business communications field.
Experience:
  • Two (2) or more years of social media and/or marketing experience.
  • Samples/portfolio of prior work.
  • Experience in construction industry preferred.