Program Manager of Membership and Marketing
3 weeks ago
The University of Colorado Colorado Springs is seeking a highly skilled and experienced Program Manager of Membership and Marketing to join our team. This is a full-time position that will be responsible for leading the administration and supervision of a comprehensive membership, marketing, and communication efforts of the department.
Key Responsibilities- Directs the research, strategic planning, fiscal management, facility and equipment management, risk management, and assessment of the delivery of the department's Marketing and Membership Programs.
- Directs, designs, implements, and evaluates a comprehensive high-quality membership and marketing programs that meets and balances the needs of the campus community and provides a positive experience focused on healthy behaviors and well-being through communication and education strategies.
- Collaborates with the Assistant Director of Business Operations in organizing and implementing community engagement and fundraising opportunities including alumni outreach.
- Coordinates and assists Campus Recreation and Wellness team members in developing, planning, administering, and implementing special event, program, service, and special project marketing and promotions materials for the campus community.
- Responsible for the coordination, implementation, and evaluation of promotions and marketing, including brand management, social media, printed materials, web technologies, and department website.
- Bachelor's degree required in Communications, Public Relations, Business, Marketing, Hospitality Management, Advertising, Recreation Administration, Sport Management, Higher Education, or related field.
- Minimum of three (3) years of professional experience that includes the following:
- Administration, implementation, and evaluation of marketing and communication strategies.
- Demonstrated fiscal management experience including budget development and reporting.
- Demonstrated experience in supervising, advising, training/development, and evaluating of employees and/or practicum/interns related to membership and marketing.
- Demonstrated working knowledge of industry software with graphic design emphasis.
- Demonstrated experience with copy writing and editing.
- Master's Degree in a field appropriate to the work.
- Five (5) years or more of professional experience that includes the following:
- Administration, implementation, and evaluation of collegiate recreation membership, marketing, and communication strategies.
- Demonstrated fiscal management experience including budget development and reporting.
- Demonstrated experience in supervising, advising, training/development, and evaluating of employees and/or practicum/interns related to membership and marketing.
- Demonstrated working knowledge of industry software with graphic design emphasis.
- Demonstrated experience with copy writing and editing.
- Demonstrated experience and knowledge of inclusive communications best practices serving diverse populations.
- Demonstrated experience producing digital media (social media management, digital sign deployment, video production).
- Demonstrated experience with website content management (WordPress or other CMS, HTML, CSS).
- Demonstrated experience using analytics to evaluate marketing, public relations, and social media efforts.
- Demonstrated experience working in development, sponsorship, or fundraising.
- Demonstrated experience with designing, implementing, and analyzing student learning outcome assessments and utilizing results to inform area planning.
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