Product Marketing Coordinator
4 days ago
Overview
The Product Marketing Coordinator will play a key role in the creation and launch of new products and features, from concept to market. This position will support and execute the product strategy and product launch process, working closely with internal teams to foster communication and build products that meet customer needs.
Key Responsibilities
- Product Lifecycle Management: Support the lifecycle management of new products, including product launches and product optimizations.
- Product Launch Coordination: Coordinate product launch resources for Sales, Marketing, and Ecomm teams, including creating product briefs and organizing product information for cross-functional teams.
- Asset Development: Manage the development of assets to support the launch of new products, including labels, FAQs, sales samples, and other marketing materials.
- Product Record Management: Maintain accurate and up-to-date product records and documentation, ensuring consistency across teams.
- Market-Informed Product Vision: Champion the market-informed product vision and strategy, working closely with stakeholders to ensure the brand identity is represented and aligned with Marketing and Sales interests.
- Market Research and Analysis: Prepare reports to show how the product portfolio stands against market, competitive, and consumer trends, sales data, and customer feedback, to inform product enhancements, changes, or discontinuations.
- Industry Research: Stay up-to-date on the CBD industry and parallel industries, identifying channel differentiation opportunities, category growth, and unique customer needs.
Requirements and Skills
- 0-3 years of experience in Product Management, Marketing, Development, or a related field, preferably in fast-paced CPG companies.
- Degree in Business, Marketing, or a related field, or equivalent working experience. CPG Product Marketing experience or education is a plus.
- Solutions-oriented, with a proactive approach to proposing new product and process ideas.
- Excellent attention to detail and organizational skills.
- Ability to thrive in a fast-paced environment and adapt to new situations.
- Skilled in preparing documents and presentations without a template or provided structure.
- Excellent communicator, able to build trusted relationships and clearly articulate key value propositions, processes, and performance among cross-functional teams.
- Data-driven, with experience in basic data analytics and high familiarity with market research, consumer behavior, and marketing techniques.
- Knowledge or experience in the cannabis and/or health & wellness industry is a plus.
- Desired software experience: Adobe Creative Cloud.
Benefits
- Five weeks of paid time off and three paid holidays.
- Medical, Vision, and Dental Insurance.
- Stocked kitchen.
- 401k plan.
This is an in-person role, working Mondays to Thursdays in the Portland office. A hybrid option may also be available on Fridays - either in the Portland office or Work From Home.
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