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Product Marketing Coordinator

2 months ago

Portland, Oregon, United States Lazarus Naturals Full time
Job Description

Job Title: Product Marketing Coordinator - CBD Industry

Job Summary:

We are seeking a highly motivated and organized Product Marketing Coordinator to join our team at Lazarus Naturals. As a Product Marketing Coordinator, you will play a key role in the creation and launch of new products and features, from the idea stage to launch. Your primary responsibilities will be to support and execute the product strategy and product launch process.

Key Responsibilities:

  • Support and execute the product strategy and product launch process
  • Work closely with internal teams to foster communication and build products that fill gaps in the market and increase customer satisfaction
  • Coordinate product launch resources for Sales, Marketing, and Ecomm teams
  • Create product briefs, organize product information for cross-functional teams to execute against, and coordinate launch timing
  • Manage the development of assets to support the launch of new products, including labels, FAQs, sales samples, etc.
  • Maintain product records and documentation
  • Manage accuracy and changes of product information across teams
  • Champion the market-informed product vision and strategy, work closely with stakeholders to ensure the brand identity shows through, and stand up to Marketing and Sales interests
  • Work closely with Marketing, Sales, and Ecomm to ensure the product portfolio vision is communicated and aligned with the brand messaging and team goals
  • Prepare reports to show how the product portfolio stands against the market, competitive, and consumer trends, sales data, and customer feedback on a regular basis to help inform product enhancements, changes, or discontinuations
  • Prepare research on market and customer trends, marketplaces, sales data, and customer feedback to help support how the portfolio should be expanded or changed to best serve our customers and offer better and more competitive products
  • Stay up-to-date on the CBD industry and parallel industries for channel differentiation opportunities, category growth, and unique needs

Requirements and Skills:

  • 0-3 years in Product Management/Marketing/Development or related experience working for fast-paced CPG companies
  • Degree in Business, Marketing, a related field, or equivalent working experience
  • CPG Product Marketing experience or education is a plus
  • Solutions-oriented, proactively proposing new product and process ideas
  • Excellent attention to detail and organizational skills
  • Ability to thrive in a fast-paced environment and adapt to new situations
  • Skilled in preparing documents and presentations without a template or provided structure
  • Excellent communicator, able to build trusted relationships and clearly articulate key value propositions, processes, and performance among cross-functional teams
  • Data-driven, with experience doing basic data analytics and high familiarity with market research, consumers' behavior, and marketing techniques
  • Knowledge or experience in the cannabis and/or health & wellness industry is a plus

Benefits:

  • Five weeks PTO & three paid holidays
  • Medical, Vision, and Dental Insurance
  • Stocked Kitchen
  • 401k plan

About the Company:

Lazarus Naturals is on a mission to make quality hemp-based CBD accessible to everybody. It's why we own our manufacturing process from start to finish - beginning at our hemp farms in Central Oregon to our extraction, formulation, and packaging - all to deliver safe, effective CBD at an affordable price. We provide a 60% Assistance Program to veterans, individuals with disabilities, or those experiencing income challenges, because we believe everybody should be able to experience the benefits of CBD regardless.