Digital Marketing Strategist

4 weeks ago


Mooresville, North Carolina, United States JR Motorsports Full time
Job Title: Digital Marketing Strategist

DEJ Companies is seeking a highly skilled Digital Marketing Strategist to create and implement innovative social/digital media concepts and strategies that drive meaningful value to sponsor partners, while elevating the digital profile of DEJ Companies.

Key Responsibilities:

  • Work closely with the Partnership team to create digital marketing campaigns for sponsor partners and internal initiatives
  • Conceptualize social media content and campaigns to drive greater relevance, engagement, and grow external digital media communities
  • Assist and support JR Motorsports' Digital Media Manager day-to-day social media activities
  • Collaborate with Marketing and Partnership teams to ideate content/campaigns for team partners to gain exposure and ensure sponsorship ROI
  • Oversee measurement, analytics, and benchmarking programs to measure the effectiveness of the digital media platforms
  • Research data, online digital platforms, and communication opportunities to best position the organization as a digital media focal point
  • Maintain and gain up-to-date knowledge of digital media trends, technologies, and integrated marketing strategy to ensure continued digital media resourcefulness
  • Assist in the capture and development of social content for DEJ Companies as identified

Requirements:

  • 3+ years of experience in digital marketing
  • Demonstrated knowledge of digital media platforms and online marketing experience
  • Must be proficient in Microsoft Suite
  • Ability to capture content via phone or camera when needed
  • Proven track record of creating informed, strategic campaigns and content
  • Must possess strategic planning, analytical, and research skills
  • Ability to think creatively and be a self-starter
  • Must be proactive and punctual with strong planning and time management skills
  • Excellent communication, creative writing, and organizational skills
  • Ability to engage and interact with digital media supporters, fans, sponsors, and partners
  • Ability to work in a team-based environment, fostering positive communication and collaboration amongst a variety of internal and external stakeholders
  • Ability to travel to some race weekends and be comfortable with extended days/nights


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