Digital Marketing Strategist
4 weeks ago
DEJ Companies is seeking a highly skilled Digital Marketing Strategist to create and implement innovative social/digital media concepts and strategies that drive meaningful value to sponsor partners, while elevating the digital profile of DEJ Companies.
Key Responsibilities:
- Work closely with the Partnership team to create digital marketing campaigns for sponsor partners and internal initiatives
- Conceptualize social media content and campaigns to drive greater relevance, engagement, and grow external digital media communities
- Assist and support JR Motorsports' Digital Media Manager day-to-day social media activities
- Collaborate with Marketing and Partnership teams to ideate content/campaigns for team partners to gain exposure and ensure sponsorship ROI
- Oversee measurement, analytics, and benchmarking programs to measure the effectiveness of the digital media platforms
- Research data, online digital platforms, and communication opportunities to best position the organization as a digital media focal point
- Maintain and gain up-to-date knowledge of digital media trends, technologies, and integrated marketing strategy to ensure continued digital media resourcefulness
- Assist in the capture and development of social content for DEJ Companies as identified
Requirements:
- 3+ years of experience in digital marketing
- Demonstrated knowledge of digital media platforms and online marketing experience
- Must be proficient in Microsoft Suite
- Ability to capture content via phone or camera when needed
- Proven track record of creating informed, strategic campaigns and content
- Must possess strategic planning, analytical, and research skills
- Ability to think creatively and be a self-starter
- Must be proactive and punctual with strong planning and time management skills
- Excellent communication, creative writing, and organizational skills
- Ability to engage and interact with digital media supporters, fans, sponsors, and partners
- Ability to work in a team-based environment, fostering positive communication and collaboration amongst a variety of internal and external stakeholders
- Ability to travel to some race weekends and be comfortable with extended days/nights
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