Marketing Analytics Lead
1 month ago
Marketing Analytics Lead
The Marketing Analytics Lead works closely with the regional marketing team, marketing engineering/architecture, and executives to provide in-depth thought leadership on measuring the effectiveness and financial outcomes of all marketing activities and the consumer journey.
This role requires a broad range of skills and expertise, including the ability to manage the analytics product life cycle, understand the capabilities of various software and cloud-based solutions, establish and guide measurement best practices, and interpret the measurement needs of the business from discovery through reporting and insight delivery to maintenance.
Key Responsibilities:
- Develop and implement analytics strategies to drive business growth and improvement
- Collaborate with cross-functional teams to design and implement data-driven marketing initiatives
- Provide data analysis and insights to inform marketing decisions
- Stay up-to-date with industry trends and emerging technologies in marketing analytics
Requirements:
- Bachelor's degree in Computer Science, Information Technology, Data Analytics, or Statistics
- 7 years of experience in statistical languages and tools (R, Python, SQL, Big Query)
- 7 years of experience in data visualization tools (Tableau, Power BI)
- 7 years of experience in web analytics tools (Google Analytics, Adobe Analytics)
- 7 years of experience working with direct marketing response campaign analytics
- 7 years of experience working with statistical models and advanced mathematical techniques
Preferred Qualifications:
- Master's degree in Computer Science, Information Technology, Data Analytics, or Statistics
- 7 years of experience in database and cloud environments (Snowflake, Azure, Databricks, Oracle)
Why Join Providence?
Providence is a comprehensive health care organization that is dedicated to serving the poor and vulnerable. We are committed to creating an inclusive workplace where diversity is valued and everyone is essential, heard, and respected.
We offer a comprehensive benefits package, including a retirement 401(k) Savings Plan with employer matching, health care benefits (medical, dental, vision), life insurance, disability insurance, time off benefits (paid parental leave, vacations, holidays, health issues), voluntary benefits, well-being resources, and much more.
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