Email and Social Media Marketing Specialist

1 month ago

Billings, Montana, United States Kampgrounds of America Full time
About the Role

We are seeking a highly skilled Email and Social Media Marketing Specialist to join our team at Kampgrounds of America. As a key member of our marketing team, you will be responsible for developing and implementing email and social media marketing strategies to engage our target audience and drive customer revenue.

Key Responsibilities
  • Collaborate with our Local Marketing Managers and Creative Coordinator to plan, develop, and execute email and social media marketing campaigns.
  • Develop and execute campaign optimization strategies using A/B testing, segmentation, and other methods.
  • Monitor campaign performance metrics and provide insights to the Local Marketing team.
  • Work to continuously improve all metrics, including deliverability, opens, clicks, and revenue.
  • Coordinate the local email, SMS, and social campaign calendar and review process with consideration for other departments and stakeholders.
  • Participate in creative brainstorming sessions with the Marketing team to conceptualize new campaigns and strategies.
Requirements
  • Bachelor's degree or equivalent in Marketing, Communications, or related field.
  • 2+ years of email and social marketing experience, including building and deploying campaigns, and experience with email/social automation platforms.
  • Basic HTML knowledge required.
  • Proficiency in Microsoft Excel (pivot tables, VLOOKUP, macros); experience with any other analytical tools such as Google Analytics a plus.
  • Ability to manage multiple projects simultaneously in a fast-paced environment, understanding timelines and delivering.
  • Detail-oriented.
  • Comfortable multitasking to ensure targets are met.
  • Excellent written and verbal communication skills.
  • Strong organizational skills and proven ability to meet deadlines.
About Us

Kampgrounds of America is an Equal Opportunity Employer and strives to provide an environment where all employees and applicants are treated with respect. We are committed to fair treatment of all people and ensure that all employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status.

Benefits
  • Medical Insurance.
  • Dental Insurance.
  • Vision Insurance.
  • Health Savings Account.
  • Flexible Spending Account.
  • Dependent Care Account.
  • Paid Life Insurance.
  • Paid Long Term Disability.
  • Voluntary Life Insurance.
  • Voluntary Short-Term Disability.
  • Voluntary Critical Illness Insurance.
  • Voluntary Accident Insurance.
  • Paid Time Off.
  • Paid Parental Leave.
  • Employee Assistance Program.
  • 401K Retirement Plan.
  • 401K Company Contributions.

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