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Brand Marketing Leader

2 months ago

Dallas, Texas, United States Osmow's Full time

Are you an innovative marketing expert eager to drive success in the fast-casual dining sector? We are looking for a dedicated Marketing Manager to join our team and contribute to our brand's expansion and impact.

Role Overview:

As the Marketing Manager, you will play a pivotal role in crafting and implementing marketing strategies that enhance our brand visibility, support our franchise partners, and stimulate business growth. Your collaboration with senior leadership will be essential in developing impactful campaigns, managing marketing budgets, and evaluating performance metrics. A significant part of your responsibilities will include overseeing our social media engagement and connecting with our audience.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to boost brand recognition, franchisee involvement, and customer acquisition.
  • Design and execute marketing campaigns across diverse channels, including digital, social media, print, and events.
  • Manage and enhance our social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn. This includes creating content calendars, crafting engaging posts, and interacting with followers.
  • Ensure uniformity in brand messaging and visual identity across all marketing platforms and materials.
  • Conduct market research and competitor analysis to uncover trends, opportunities, and areas for enhancement.
  • Provide marketing resources and support to franchisees, including promotional materials, training, and sharing best practices.
  • Oversee the marketing budget, ensuring effective resource allocation and tracking of expenditures.
  • Monitor and assess the effectiveness of marketing initiatives, including social media metrics, and provide regular insights to refine strategies and meet objectives.
  • Collaborate closely with cross-functional teams, including sales, operations, and design, to ensure cohesive execution of marketing initiatives.
  • Organize and coordinate promotional events, trade shows, and franchisee meetings to elevate brand presence and engagement.
  • Develop localized marketing campaigns through travel opportunities.
  • Assist in expanding the team to support the brand's future growth.
  • Perform additional tasks as assigned.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Demonstrated experience as a Marketing Manager or in a similar capacity, ideally within franchising or quick-service restaurants.
  • Strong grasp of marketing principles, digital marketing, and social media platforms.
  • Experience managing social media accounts and creating compelling content.
  • Exceptional communication, writing, and presentation abilities.
  • Capability to juggle multiple projects and deadlines in a dynamic environment.
  • Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, social media management tools, Adobe Creative Suite).
  • Creative mindset with robust problem-solving skills.
  • Familiarity with the franchising industry and experience with franchise systems is advantageous.

If you are ready to embrace a challenging yet fulfilling role and contribute to our journey of culinary excellence, we encourage you to consider this opportunity. Join our innovative team and leave your mark in the vibrant world of fast-casual dining.

We appreciate all applicants for their interest in exploring employment opportunities with us. However, due to the high volume of applications, we are unable to respond to individual inquiries, and only those selected for an interview will be contacted. No phone calls or agencies, please.

We will provide accommodations upon request throughout the recruitment, selection, and assessment process for applicants with disabilities. If you require accommodations, please inform our Human Resources department of the nature of accommodations needed to ensure your equal participation.

Salary will be commensurate with skills, knowledge, and experience.