National Vice President, Brand Marketing

2 weeks ago

Dallas, Texas, United States American Heart Association Full time
Job Title: National Vice President, Brand Marketing

Join the American Heart Association as a National Vice President, Brand Marketing and play a pivotal role in shaping the future of health and wellness. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing strategies that drive brand relevance, growth, and mission impact.

Key Responsibilities:
  • Oversee enterprise brand strategies and campaigns, social media, and consumer and corporate marketing programs to drive brand relevance, growth, and mission impact.
  • Lead and inspire a team of passionate marketing professionals in conceptualizing and achieving our short and long-term marketing and brand goals.
  • Evolving the Association's brand identity and standards to align with best practices and principles.
  • Collaborate with key stakeholders on evolving the brand strategy, brand architecture, messaging, and creative visualizations as part of the Association's second century strategic planning.
  • Lead brand equity tracking, reporting, and optimization to continuously evaluate the health of the brand.
  • Collaborate with cross-functional leaders and business units to achieve organizational goals and scale our growth.
Requirements:
  • Twelve (12) years of marketing and brand experience in a CPG company, consumer brand, healthcare organization, non-profit, or communications or storytelling organization.
  • Five (5) years of experience leading, managing, and evolving large marketing teams.
  • Demonstrated ability to bring vision to life from concept to creation utilizing traditional and non-traditional avenues for reach and engagement.
  • Integrated Marketing and Brand expert, with a record of success across all media channels.
What We Offer:
  • Competitive base salary, with a pay range of $160,000 to $180,000.
  • Performance and recognition programs, including merit increases and incentive programs.
  • A wide array of benefits, including medical, dental, vision, disability, and life insurance, as well as a robust retirement program.
  • Professional development opportunities, including access to our national online university, HeartU.
  • A commitment to work-life harmonization, with a minimum of 16 days of paid time off per year and 12 paid holidays.

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