Brand Marketing Manager

2 days ago


Dallas, Texas, United States LALA US, Inc Full time
Job Title: Associate Brand Manager

At LALA US, Inc, we are seeking a highly skilled Associate Brand Manager to join our Brand Marketing team. In this role, you will be responsible for developing and executing the marketing mix for assigned product categories, including creation of marketing plans, development and launch of new products, analysis of market performance data, and P&L management.

Key Responsibilities:

  • Develop and implement brand strategies and marketing plans for assigned categories to achieve top line, market share, and profitability goals.
  • Conduct market research and analyze consumer insights to inform brand positioning and strategy.
  • Monitor and report on brand performance metrics, including sales, market share, and consumer feedback.
  • Analyze category and competitor performance data to support company benchmarking efforts.
  • Develop and execute innovation projects from ideation to launch, collaborating with cross-functional teams.
  • Partner with Sales and Shopper Marketing to ensure proper execution of marketing initiatives.
  • Lead packaging design and ensure guidelines for brands are met.
  • Assist in budget management for innovation projects and track marketing expenditures.
  • Stay up to date with industry trends and competitive landscape to identify opportunities for brand growth.

Requirements:

  • Bachelor's degree in marketing, business, or related field.
  • 2-3 years of experience in brand management, marketing, or related role within the CPG industry.
  • Experience with Hispanic Brands in the US is strongly preferred.

Working Conditions:

  • Normal office environment with little exposure to noise, dust, and temperatures.
  • The ability to lift, carry, or otherwise move objects of up to 10 pounds is necessary.
  • Must be able to travel 10-15% of the time.


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