Marketing Director

3 weeks ago

Dallas, Texas, United States Dallas Arboretum & Botanical Society, Inc. Full time

The Dallas Arboretum and Botanical Garden is seeking a highly skilled Marketing Director to lead and elevate marketing and public relations efforts aligned with our mission, vision, and strategic plan.

The ideal candidate will have a strong background in multichannel storytelling, revenue-driven marketing, excellent leadership skills, and a passion for nature and conservation.

This role is a key leader for marketing and guest experience that supports the implementation of a comprehensive marketing strategy with an emphasis on earned media, including product innovation, promotional activity, and merchandising.

The Marketing Director will be responsible for implementing a marketing strategy to enhance the visibility, brand, and financial sustainability of the Dallas Arboretum and Botanical Garden.

Key responsibilities include:

  • Developing and maintaining relationships with media to secure earned media coverage, increasing brand awareness, and driving event attendance.
  • Assisting the VP, Marketing and Guest Experience in managing the development and execution of digital marketing campaigns across multiple platforms, including social media, email marketing, and website.
  • Overseeing graphic design, photography, and videography that positively reflects the DABS brand.
  • Recruiting, training, and managing guest experience staff, including front gate, front, and information desks.
  • Developing and implementing comprehensive training programs focused on best practice, DABS information, and emergency procedures.
  • Overseeing ticketing and admissions processes, ensuring smooth and efficient operations, especially during peak times.
  • Managing the marketing, operations, and content offerings of the on-site gift shop to enhance guest experience, reflect the brand, and drive revenue.

The Marketing Director will work closely with the VP, Marketing and Guest Experience to implement a comprehensive strategic marketing plan that aligns with the DABS mission and goals.

The ideal candidate will have a Bachelor's degree in marketing, business, communications, or a related field and a minimum of eight years of marketing experience, with at least three years in a leadership role.

Proven experience in earned media, building relationships with editors and reporters, and understanding how to create compelling stories to draw positive media attention is required.

Excellent verbal and written communication skills, using correct grammatical and professional writing techniques, are essential.

Good computer skills, knowledge of Office 365, and the ability to sit for extended periods of time for office functions are also required.

The Marketing Director will be a key leader for marketing and guest experience, working closely with the VP, Marketing and Guest Experience to implement a comprehensive strategic marketing plan that aligns with the DABS mission and goals.

The ideal candidate will be flexible, diplomatic, responsive, and self-motivated, with the ability to motivate and engage staff.

A driver's license to drive garden vehicles is also required.

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