Digital Marketing Supervisor

4 weeks ago


Chicago, Illinois, United States smartdept. inc. Full time

At smartdept. inc., we are seeking a skilled Digital Marketing Supervisor to lead our Paid Search efforts. As a key member of our team, you will be responsible for managing and executing SEM/paid search campaigns in Google Ads, driving qualified visitors to our clients' sites.

Key Responsibilities:

  • Develop and recommend budget levels based on client goals and objectives
  • Create, categorize, and refine keyword lists to create a comprehensive campaign
  • Implement successful bidding strategies and effective keyword management using third-party software and metrics data
  • Continually monitor, revise, and conduct landing page tests
  • Monitor audiences, device, and location targeting efforts to maximize campaign efficiency and performance
  • Analyze and assess campaign performance and translate quantitative and qualitative data into recommendations and plans for improving campaign strategy
  • Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis
  • Format and prepare regularly scheduled search reports for clients

Requirements:

  • BA in marketing, advertising, communications, or equivalent
  • Google Ads Search Certification required within the last year
  • 3-4 years of Paid Search/SEM/PPC experience: a career focus in paid search/SEM required for consideration
  • Experience managing junior-level team members and/or supervising a team as a direct report
  • Strong communication and presentation skills (written and verbal)
  • Strong attention to detail and ability to anticipate tasks and client needs
  • A customer service focus and the ability to work as a team and independently
  • Able to successfully manage and prioritize multiple campaigns in a deadline-driven atmosphere
  • Strong analytical skills: ability to gather, analyze, summarize, and present data
  • Expert level proficiency in Microsoft Excel; proficiency in Word and PowerPoint
  • Excellent organizational and time management skills


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