Assistant Marketing Manager

5 days ago


Buffalo, New York, United States Rich Products Full time
{"Key Accountabilities and Outcomes": "Drive Business Growth

Partner with category leadership to develop and execute category strategies and plans that achieve market share, volume, and profit targets. Lead cross-functional teams on key initiatives, products, and programs to drive business outcomes. Understand the Market Understand customer, competitor, consumer, and Rich's capabilities to inform category strategies and drive business outcomes. Perform competitive analysis, market quantification, and assessment to identify opportunities and risks. Marketing Management Partner with category marketing leadership to develop and implement brand strategies, marketing plans, and programs that drive targeted results within budget. Collaborate with customer/segment marketing to meet sales and margin targets. Product Management Partner with category leadership to drive product development, maintenance, and management to maximize sales and profit potential. Lead innovation initiatives within assigned categories, including scope, target customer, pricing strategy, launch strategy, opportunity assessment, and P&L analysis. Financial Management Analyze P&Ls to identify trends, escalate opportunities, and manage risk. Manage marketing budgets for assigned projects/initiatives. Knowledge, Skills, and Experience * Bachelor's degree in marketing or related field required (MBA preferred) with 2+ years of experience in a marketing or related role * Demonstrated strategic thinking skills * Demonstrated financial skills to include P&L analysis and other analyses * Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management * Successful track record of uncovering VOC and interacting with customers * Demonstrated ability to organize and prioritize work * Experience in the food industry a plus * Proven track record of taking initiative and delivering results * Solid software proficiency including Microsoft Office Word, Excel, PowerPoint COMPENSATION In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ('Rich's'), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and Range/Hourly Rate $62,684.49-$84,808.42 Minimum Salary: 62,684 Maximum Salary: 84,808 Salary Unit: Yearly"}

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