Digital Marketing SEO Specialist
2 weeks ago
As a Digital Marketing SEO Specialist at Standex, you will play a pivotal role in enhancing our online presence, driving targeted traffic, and generating leads through effective digital marketing strategies. The ideal candidate will have experience in SEO and Google Ads, with a passion for online platforms that will optimize and contribute to the growth of our brands.
Key Responsibilities:- Google Ads Management: Plan, execute, and optimize Google Ads campaigns to increase visibility and drive targeted traffic.
- Keyword Research: Conduct ongoing keyword research using tools to identify relevant and high-performing keywords for our industry.
- Campaign Performance Analysis: Monitor and analyze campaign performance, providing regular reports and insights to the marketing team.
- WordPress Website Optimization: Collaborate with the Marketing and Sales team to optimize our WordPress websites for search engines.
- SEO Best Practices: Implement technical and on-page SEO best practices to enhance website rankings and improve user experience.
- Website User Testing: Perform regular website user testing to identify and improve pain points and optimization opportunities.
- SEO Updates: Stay updated on SEO best practices and algorithm changes to ensure our websites remain competitive.
- Content Creation and Marketing: Collaborate with the content team to create SEO-optimized blog posts, case studies, whitepapers, and other website content.
- Content Alignment: Collaborate with internal teams (Technical Service, Customer Service, Sales, Engineering, Production) to create content that aligns with our brand messaging and resonates with our target audience.
- Social Media Management: Assist in managing and optimizing social media profiles to amplify our online presence.
- Social Media Strategies: Implement social media strategies to increase brand awareness and engagement.
- Data Analysis: Utilize analytics tools like Google Analytics, Search Console, and SEMrush to measure the effectiveness of efforts.
- Trend Identification: Identify trends and opportunities for improvement based on performance data.
- Performance Reporting: Provide regular reports and presentations to management on the performance of digital marketing campaigns.
- Bachelor's Degree: Bachelor's degree in marketing, digital marketing, or a related field preferred.
- SEO Experience: 1-2 years of experience in an SEO role required.
- SEO Knowledge: Strong understanding of SEO principles, proficiency with Google Ads, Google Analytics, Google Search Console, and WordPress.
- SEO Tools: Strong knowledge of SEO and Google Ads platforms like SEMrush, Moz, Optimize, etc.
- PPC Experience: Experience in setting up and optimizing PPC campaigns on all major search engines.
- Data Analysis: Ability to analyze data and translate insights into clear reports and presentations.
- Communication Skills: Excellent written and verbal communication skills.
- Problem-Solving Skills: Creative thinking and problem-solving abilities.
- Teamwork: Ability to work independently and collaboratively in a team environment.
- Technical Skills: Proficiency with MS Word, Teams, PowerPoint, Excel, and Outlook.
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Digital Marketing SEO Specialist
2 weeks ago
Summerville, South Carolina, United States Standex Full timeJob Title: Digital Marketing SEO SpecialistAt Standex Scientific, we are seeking a highly skilled Digital Marketing SEO Specialist to join our team. As a key member of our marketing team, you will play a crucial role in enhancing our online presence, driving traffic to our websites, and generating leads through effective digital marketing strategies.Key...
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Digital Marketing SEO Specialist
2 weeks ago
Summerville, South Carolina, United States Standex International Ltd. Full timeJob Title: Digital Marketing SEO Specialist Job Summary: We are seeking a highly skilled Digital Marketing SEO Specialist to join our team at Standex International Corporation. As a key member of our marketing team, you will play a crucial role in enhancing our online presence, driving traffic to our websites, and generating leads through effective digital...
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