Digital Marketing SEO Specialist

2 weeks ago


Summerville, South Carolina, United States Standex Full time
Job Title: Digital Marketing SEO Specialist

As a Digital Marketing SEO Specialist at Standex, you will play a pivotal role in enhancing our online presence, driving targeted traffic, and generating leads through effective digital marketing strategies. The ideal candidate will have experience in SEO and Google Ads, with a passion for online platforms that will optimize and contribute to the growth of our brands.

Key Responsibilities:
  • Google Ads Management: Plan, execute, and optimize Google Ads campaigns to increase visibility and drive targeted traffic.
  • Keyword Research: Conduct ongoing keyword research using tools to identify relevant and high-performing keywords for our industry.
  • Campaign Performance Analysis: Monitor and analyze campaign performance, providing regular reports and insights to the marketing team.
  • WordPress Website Optimization: Collaborate with the Marketing and Sales team to optimize our WordPress websites for search engines.
  • SEO Best Practices: Implement technical and on-page SEO best practices to enhance website rankings and improve user experience.
  • Website User Testing: Perform regular website user testing to identify and improve pain points and optimization opportunities.
  • SEO Updates: Stay updated on SEO best practices and algorithm changes to ensure our websites remain competitive.
  • Content Creation and Marketing: Collaborate with the content team to create SEO-optimized blog posts, case studies, whitepapers, and other website content.
  • Content Alignment: Collaborate with internal teams (Technical Service, Customer Service, Sales, Engineering, Production) to create content that aligns with our brand messaging and resonates with our target audience.
  • Social Media Management: Assist in managing and optimizing social media profiles to amplify our online presence.
  • Social Media Strategies: Implement social media strategies to increase brand awareness and engagement.
  • Data Analysis: Utilize analytics tools like Google Analytics, Search Console, and SEMrush to measure the effectiveness of efforts.
  • Trend Identification: Identify trends and opportunities for improvement based on performance data.
  • Performance Reporting: Provide regular reports and presentations to management on the performance of digital marketing campaigns.
Requirements:
  • Bachelor's Degree: Bachelor's degree in marketing, digital marketing, or a related field preferred.
  • SEO Experience: 1-2 years of experience in an SEO role required.
  • SEO Knowledge: Strong understanding of SEO principles, proficiency with Google Ads, Google Analytics, Google Search Console, and WordPress.
  • SEO Tools: Strong knowledge of SEO and Google Ads platforms like SEMrush, Moz, Optimize, etc.
  • PPC Experience: Experience in setting up and optimizing PPC campaigns on all major search engines.
  • Data Analysis: Ability to analyze data and translate insights into clear reports and presentations.
  • Communication Skills: Excellent written and verbal communication skills.
  • Problem-Solving Skills: Creative thinking and problem-solving abilities.
  • Teamwork: Ability to work independently and collaboratively in a team environment.
  • Technical Skills: Proficiency with MS Word, Teams, PowerPoint, Excel, and Outlook.


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