Digital Marketing Insights Analyst

4 weeks ago


Reston, Virginia, United States Insight Global Full time
Job Summary

We are seeking a highly skilled Digital Marketing Insights Analyst to join our team at Insight Global. As a key member of our marketing analytics team, you will be responsible for providing data-driven insights to inform our marketing strategies and optimize our digital campaigns.

Key Responsibilities:

  • Develop and maintain advanced analytics models to measure marketing effectiveness and customer behavior
  • Collaborate with cross-functional teams to design and implement data-driven marketing strategies
  • Analyze large datasets to identify trends and opportunities for growth
  • Communicate complex data insights to both technical and non-technical stakeholders
  • Stay up-to-date with industry trends and best practices in marketing analytics

Requirements:

  • 4+ years of experience in marketing analytics, statistics, or a related field
  • Advanced skills in SQL, data visualization, and machine learning
  • Experience with web analytics tools such as Adobe Analytics or Google Analytics
  • Ability to work in a fast-paced environment and meet deadlines


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