Integrated Marketing Manager
1 month ago
As an Integrated Marketing Manager, you will play a key role in developing and executing annual and quarterly marketing strategies for key categories and in-season strategies within each promotional window for Sally Beauty. You will work closely with cross-functional teams to lead development and execution of all supporting initiatives to increase brand awareness, drive traffic, and fuel conversion.
This is a hybrid role that requires a blend of planning, data analysis, influence, and execution skills to turn data points into actionable plans. You will be responsible for concepting and executing Go-To-Market initiatives in support of seasonal campaigns and product launches, developing marketing communication strategies through all consumer omnichannel touch points, and owning the marketing strategy briefing process for creative development.
You will also partner with the Marketing Operations team to refine and implement process flow between Integrated Marketing, Marketing Channel Leads, Merchandising, and Store Operations teams. Additionally, you will execute on-time, on-budget, and seamless roll-out of supporting campaign assets to stores in partnership with the Store Marketing lead.
As a key representative of the Color category, you will lead the relationships between category merchandisers and the Integrated Marketing team, serve as the main liaison between category brand partners and internal Sally Beauty functions, and build and maintain strong relationships with National vendors within the Color merchandising category.
You will also spearhead marketing activation across all marketing channels, including physical retail locations and E-commerce/Marketplace platforms, and be the authority on macro trends within the designated category.
Finally, you will ensure relevant and authentic integration of Sally Beauty's Diversity, Inclusion, and Belonging (DiB) initiatives throughout seasonal internal and external campaign strategies and lead Sally Beauty marketing integration for SBH Inspires, when applicable.
Responsibilities- Concept and execute Go-To-Market initiatives in support of seasonal campaigns and product launches
- Develop marketing communication strategies through all consumer omnichannel touch points
- Own marketing strategy briefing process for creative development
- Partner with Marketing Operations team to refine and implement process flow between Integrated Marketing, Marketing Channel Leads, Merchandising, and Store Operations teams
- Execute on-time, on-budget, and seamless roll-out of supporting campaign assets to stores
- Lead relationships between category merchandisers and Integrated Marketing team
- Serve as main liaison between category brand partners and internal Sally Beauty functions
- Build and maintain strong relationships with National vendors within Color merchandising category
- Spearhead marketing activation across all marketing channels
- Be authority on macro trends within designated category
- Ensure relevant and authentic integration of Sally Beauty's DiB initiatives
- Lead Sally Beauty marketing integration for SBH Inspires, when applicable
- Bachelor's Degree in Marketing or equivalent experience
- 5+ years in marketing, integrated, and/or category marketing
- Strong knowledge of Microsoft Office Suite and Adobe Workfront
- Strong project management and planning skills
- Knowledge of current trends in beauty/retail industry
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