Integrated Marketing Manager

4 weeks ago

Denton, Texas, United States CosmoProf Full time
Job Description

This position serves as the primary point of contact for vendor/brand partners across CosmoProf as it relates to co-op marketing activity. The Manager Brand Partnerships will facilitate contracts and oversee marketing plans to drive tangible incremental revenue growth for the business.

Key Responsibilities
  • Build and lead brand partner relationships across CosmoProf.
  • Lead the relationships across a portfolio of brand partners, acting as the creator of annual marketing plans based on brand priorities and launches.
  • Onboard new brand partners and guide them through the initial set-up, including the development of a co-op agreement, gathering brand assets, and reviewing the co-op agreement in collaboration with brand partners and the CosmoProf merchandising team.
  • Create data-driven annual co-op marketing plans to help brand partners achieve their goals.
  • Ensure co-op plan pricing/costs meet expectations of brand partners and internal teams.
  • Integrate marketing plans into internal processes to ensure plans are seamlessly integrated into the CosmoProf marketing calendar.
  • Serve as an approver of the co-op agreement and work closely with the finance team to ensure proper allocation of co-op dollars.
  • Prepare and lead quarterly brand partner meetings.
  • Project Management/Brand Partner program growth.
  • Collaborate cross-functionally with internal teams to ensure successful rollout of brand partner marketing plans in cadence with the marketing calendar and brand priorities.
  • Results-Driven: Identify, develop, and implement new ways/ideas for growing brand partner plans to drive revenue, maintain/gain exclusivity.
  • Budget management of $2MM-$4MM.
  • Manage, Develop, and grow a Brand Partner Coordinator.
Requirements
  • Bachelor's degree or an equivalent combination of education and experience required.
  • Minimum of 5-7 years managing a brand partner relationship/brand co-op programs in a retail environment.
  • Experience building annual marketing plans/programs and strong understanding of marketing and principles of growth.
  • Outstanding verbal and written communication skills.
  • Flexible and able to multi-task-can work within an ambiguous, fast-moving environment.
  • Ability to draw meaningful and actionable conclusions from data.
  • Ability to develop an informed point of view and influence others within the organization.
Competencies/Attributes
  • Customer-centric, brand steward.
  • Flexible and Agile Adapter: Ability to navigate complexity.
  • Proactive-ability to take the lead and initiative.
  • Solutions-oriented.
  • Strong communicator.
  • Collaborative and flexible.
  • Resourceful and adaptable.
  • Posed, composed, credible, good judgment.
  • Dependable.
  • Strong attention to detail.
Working Conditions/Physical Requirements
  • The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles.
  • The work area is adequately lighted, heated, and ventilated.
  • The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc.

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and 401(k) with company match. In addition, associates of CosmoProf may take advantage of our in-house salon with complimentary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount.

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