Strategic Business Insights Leader

1 day ago


Minneapolis, Minnesota, United States U.S. Bank Full time
Data Analytics Manager

The Data Analytics Manager plays a pivotal role in the Digital Analytics team, driving digital marketing strategies through data-driven insights. Key responsibilities include:

  • Providing consultative and hands-on support for structured and unstructured data analysis, delivering actionable insights through visualizations and dashboards.
  • Applying expertise in paid and owned channels, collaborating with onsite marketing teams and offshore analysts to inform campaign segmentation and targeting strategies.
  • Leveraging knowledge of customer data platforms, digital analytics tools (Adobe Analytics), and identity solutions to drive business outcomes.
  • Delivering insights and recommendations based on reported results, benchmarks, and patterns, ensuring seamless measurement and optimization of marketing campaigns.
  • Identifying gaps in web analytics/tagging, developing measurement frameworks for paid media campaigns, and tracking new features to unlock untapped opportunities.
  • Collaborating with media and advertising partners to ensure common understanding and utilization of targeting, analytics, and reporting.

Our ideal candidate will possess skills including proficiency in Tableau, Adobe Experience Platforms, Google Analytics 360, Python, SQL, R, Google Cloud Services, SAS, dashboard design, analytical storytelling, team management, data management consulting, experiment design, hypothesis testing, analytics process design, and digital marketing platforms.



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