Digital Marketing Strategist

1 day ago


Minneapolis, Minnesota, United States NetSPI Full time

Job Overview: NetSPI is a proactive security solution provider that helps businesses protect their most valuable assets. As the Senior Website and SEO Manager, you will be responsible for driving the strategy, optimization, and performance of our website and digital presence.

About the Role:

  • Develop and execute an SEO strategy to improve organic search rankings, increase web traffic, and drive lead generation. Conduct comprehensive SEO audits, keyword research, competitive analysis, and content optimization to maximize visibility and traffic. Optimize on-page and off-page SEO factors, including meta tags, schema markup, backlinks, site speed, mobile optimization, and content structure. Track, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, Ahrefs, or Moz.
  • Oversee day-to-day website management, ensuring the site is up-to-date, functional, and aligned with the latest SEO best practices. Collaborate with the content, design, and development teams to execute website updates, new landing pages, and features. Work with developers to ensure technical SEO implementation (site architecture, sitemaps, redirects, etc.) and troubleshoot any site issues.
  • Partner with the content team to develop an SEO-focused content strategy that aligns with NetSPI's goals and target audience. Optimize existing content and collaborate on creating new content that drives search engine visibility and engagement. Monitor and report on keyword performance, content gaps, and opportunities for content expansion.

Requirements:

  • Bachelor's degree in Marketing, Digital Media, Communications, or a related field. 5+ years of experience in SEO, website management, and digital marketing, with a proven track record of driving organic traffic and improving website performance.
  • Strong knowledge of SEO best practices, Google Analytics, Google Search Console, and SEO tools (e.g., SEMrush, Ahrefs, Moz). Experience with CMS platforms (WordPress, Drupal, etc.) and website management.
  • Excellent analytical and problem-solving skills with the ability to turn data into actionable insights. Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.

Benefits:

  • $120,000 - $150,000 per year
  • A dynamic and supportive work environment
  • Ongoing training and professional development opportunities


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