Marketing and Communications Specialist
7 days ago
About the Role:
We are seeking a highly motivated Marketing Associate to join our team. As a Marketing Associate, you will play a key role in supporting various marketing initiatives, including digital campaigns, event coordination, content creation, and project management.
Key Responsibilities:
- Email Marketing & Campaign Management:
- Partner with internal teams to understand products and messaging needs.
- Create and execute campaigns, including newsletters and drip sequences, and monitor key performance indicators like open and click-through rates.
- Digital Marketing:
- Manage and optimize the marketing technology stack and the corporate website.
- Stay updated on digital marketing trends and work to enhance online presence through SEO and analytics.
- Content Creation:
- Collaborate with graphic designers to create branded materials such as brochures, logos, and social media content.
- Support the company's LinkedIn content, ensuring it aligns with branding goals.
- Event Coordination & Promotion:
- Coordinate logistics for webinars and webcasts.
- Oversee the creation of promotional items for events and campaigns.
- Collaboration & Project Management:
- Work cross-departmentally to ensure projects meet deadlines and marketing initiatives are executed seamlessly.
- Regularly report progress to the VP of Marketing and collaborate on strategic company communications.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2-5 years in marketing with exposure to email marketing, digital content creation, event promotion, and collaborative project management.
- Technical proficiency in Microsoft Office Suite, CRM platforms, Adobe Creative Suite, Canva Pro, and knowledge of marketing automation software.
What We Offer:
- Competitive salary range: $65,000 - $75,000 annually (based on experience).
- A fun and collaborative work environment with a family-oriented vibe.
- A supportive culture where hard work and team spirit are celebrated.
- Career growth opportunities and clear impact on the team's success.
- A comprehensive benefits package and PTO.
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