Market Manager, MI

4 days ago


Detroit, Michigan, United States SoHo Experiential Full time
Job Summary

The Market Manager will be responsible for the meticulous management of all in-market events, ensuring seamless execution and alignment with the broader brand strategy. This role encompasses a diverse array of essential tasks aimed at guaranteeing excellent execution and amplifying the execution of each event, while upholding the brand's consistency and integrity.

Key Responsibilities:
  • Coordinate the scheduling, staffing, and logistics of all in-market events.
  • Serve as the primary point of contact to a team of Promotional Specialists, assisting with scheduling, reporting, and communication as needed.
  • Perform quality control inspections to ensure that the execution meets the expectations of the client.
  • Provide feedback to improve execution standards and results for On- and Off-Premise events.
  • Handle logistics of all promotions within assigned geographic area of responsibility.
  • Recruit prospective Promotional Specialists at all attended promotions.
  • Ensure that Promotional Specialists have the necessary training and materials prior to promotions.
  • Manage promotional material inventory (POS) and warehousing.
  • Assist in the sell-in of samplings based on account lists provided.
  • Assist in any brand, trade, special events or adhoc programs in market, such as:
    • Bayview Yacht Race-Mackinac
    • Royal Oak Taco Fest
    • Margarita Fest
    • Tequila Fest - Detroit/Grand Rapids
    • Detroit Cocktail Classic
    • Detroit Whiskey Fest
    • Royal Oak Whiskey Fest
    • Cabo 250 Activation Support - 360 surrounding event lead up
    • Support of local SGWS GSM Outings
    • MSA Golf Outing
    • Flagship Ad Hoc Activation events and setup support - TBD by account
    • Comerica Park Activations- Baseball
    • Assistance with Aperol PASS trainings and building plans/support for MI Lakeshore takeover
  • Ensure all events and staff adhere to company, DISCUS and State mandated regulations including sampler licenses if needed.
  • Management of post-event responsibilities (ensuring event recapping is done accurately and on time, verifying the invoicing procedure is followed, qualitative feedback Is collected and shared with client).
  • Support the RAM, Campari Field Marketing Manager (FMM) and Territory FMM (TFMM) on sampling-related and adhoc assignments.
  • Assist with the planning of Brand Ambassador visits (local scheduling/hosting, as needed).

Requirements:
  • High School Diploma or GED
  • 2+ years prior experience in event management
  • Experience in recruiting and staffing for events, preferably with existing relationships with potential staff
  • Access to event staff personnel
  • Strong budget management skills
  • Strong communication and on-site problem-solving skills
  • Ability to prioritize and juggle many tasks
  • Excellent presentation and organizational skills
  • Effective training experience is preferred
  • Knowledge of wine and spirits industry is a plus
  • Trade contacts are a plus
  • Experience with inventory management
  • Self-starter with an entrepreneurial spirit and strong leadership skills
  • Proficient in Microsoft Excel, Word, PowerPoint, Outlook
  • Reliable transportation a must
  • Comfortable lifting/transporting event kits/boxes
  • Detroit metro area resident preferred, but will have full MI coverage
  • Ability to travel (in-state) up to 70% of time

What We Offer:
  • Competitive pay
  • Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs
  • A generous PTO policy including company holidays, vacation days, wellness days
  • Opportunities to learn and grow while making an impact
  • A group of people who value each other as much as the work we create

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