Influencer Marketing Specialist
1 week ago
#### About Solidigm
Solidigm is a global company that brings together amazing technology, people, and operational scale to become a powerhouse in the memory industry. Headquartered in Rancho Cordova, California, Solidigm combines elements of an established, successful technology company with the spirit, agility, and entrepreneurial mindset of a start-up.
#### Job Summary
We are seeking an Influencer Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing influencer strategies that align with Solidigm's overall brand objectives. This role will involve partnering closely with the brand marketing team, cultivating strong relationships with influencers and content creators, and creating brand-building opportunities that resonate with our target audience.
#### Key Responsibilities
* Develop and execute influencer strategies that align with Solidigm's overall brand objectives
* Partner closely with the brand marketing team to ensure all influencer activities support our broader marketing campaigns and key business goals
* Cultivate strong, long-term relationships with influencers, content creators, agencies, and other partners
* Continuously scout for new influencers and content creators who align with Solidigm's brand values and marketing needs
* Lead strategic influencer outreach and product seeding campaigns
* Collaborate across departments, including product development, sales, and customer service, to ensure influencer campaigns are integrated into wider marketing efforts
* Contribute to the planning and creation of high-quality, engaging content that aligns with Solidigm's brand voice
* Act as a brand ambassador at key events, trade shows, and online communities, engaging with fans, influencers, and partners to build strong brand loyalty
* Implement robust measurement frameworks to track and analyze the performance of influencer campaigns
#### Qualifications
* BA degree in Communications, Marketing, PR, or a related field
* 2+ years of experience in influencer marketing and talent management, with a proven track record of driving successful influencer campaigns
* Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence external partners
* Deep understanding of social media best practices, influencer trends, and audience engagement strategies
* Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies
* Ability to manage multiple projects in a fast-paced environment, with a strong focus on achieving measurable results
* Experience working with global teams and managing cross-cultural relationships
#### Preferred Qualifications
* 4+ years of experience in data center and AI workloads
* Prior experience in marketing a hardware technology or SSDs
* Relative experience with technical content creation
#### Additional Information
For California, Colorado, New York, Washington, and remote roles: The compensation range for this role is $91,500 to $144,050. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location.
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