Influencer Marketing Specialist

14 hours ago

Rancho Cordova, California, United States Solidigm Full time
Job Title: Influencer Marketing Specialist

At Solidigm, we are seeking a highly skilled Influencer Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing influencer marketing strategies that drive brand awareness and engagement.

Responsibilities:
  • Partner with the brand marketing team to develop and execute influencer strategies that align with Solidigm's overall brand objectives.
  • Cultivate strong relationships with influencers, content creators, and other partners to create brand-building opportunities that resonate with our target audience.
  • Lead strategic influencer outreach and product seeding campaigns to maximize brand exposure and generate meaningful engagement.
  • Collaborate across departments to ensure influencer campaigns are integrated into wider marketing efforts and support seamless execution and cross-channel consistency.
  • Contribute to the planning and creation of high-quality, engaging content that aligns with Solidigm's brand voice and supports our marketing objectives.
  • Act as a brand ambassador at key events, trade shows, and online communities to build strong brand loyalty.
  • Implement robust measurement frameworks to track and analyze the performance of influencer campaigns and provide insights and recommendations to optimize future efforts.
Requirements:
  • BA degree in Communications, Marketing, PR, or a related field.
  • 2+ years of experience in influencer marketing and talent management, with a proven track record of driving successful influencer campaigns.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence external partners.
  • Deep understanding of social media best practices, influencer trends, and audience engagement strategies.
  • Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
  • Ability to manage multiple projects in a fast-paced environment, with a strong focus on achieving measurable results.
Preferred Qualifications:
  • 4+ years of experience in data center and AI workloads.
  • Prior experience in marketing a hardware technology or SSDs.
  • Relative experience with technical content creation.

For California, Colorado, New York, Washington, and remote roles, the compensation range for this role is $91,500 to $144,050. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location.

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