Digital Media Director
4 weeks ago
Alloy is seeking a seasoned Digital Media Director to lead our team in delivering precision storytelling and experiences for imaginative tech brands. As a key member of our team, you will be responsible for setting the strategy for execution of B2B and B2C campaigns across a diverse range of channels to drive client success and performance.
This is a hybrid (in-person & remote) opportunity to work in our Atlanta or New Orleans office, with a competitive salary, merit-based bonuses, and a truly flexible work model.
Key Responsibilities- Team Management: Oversee direct reports, with matrixed management overseeing external ad-ops resources and freelance support as needed.
- Campaign Management: Execute and manage paid search campaigns in Google Ads, leading and implementing keyword research, ad creative, bid management, and campaign optimizations to drive performance.
- Performance Optimization: Continuously monitor and analyze campaign metrics and KPIs, identifying trends and insights, and providing recommendations for improving lead generation and return on ad spend.
- Data Reporting: Generate regular reports on campaign performance, key metrics, trends, and insights, using data analysis tools to derive actionable insights and improve campaigns.
- Competitive Analysis: Stay informed about the competitive landscape and relevant industry trends, conducting regular analyses to identify opportunities and build media strategy.
- 5-10 years experience in Google paid search and B2B marketing best-practices.
- Proficiency in managing ABM, LinkedIn, and digital performance marketing campaigns.
- Experience with website analytics platforms, tag management, and dashboard reporting.
- Strong analytical skills and ability to derive actionable insights from campaign data.
- Ability to understand and partner with complex B2B clients in niche industries.
- Experience with B2B account-based-marketing approaches.
- Excellent copywriting skills with proficiency in creating compelling paid search copy.
- Understanding of landing page optimization and principles of conversion rate optimization.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
- Excellent cross-team and client communication skills.
- Self-motivated and results-oriented with a strong sense of accountability and ownership.
- Competitive salary.
- Merit-based bonuses and promotions.
- A truly flexible hybrid work model to suit your schedule and lifestyle.
- Unlimited PTO (yes, really - average PTO agency-wide is 20-days) + 10 additional agency-wide holidays + end-of-year holiday week off.
- Summer Fridays.
- 401(k) match.
- 6-year workiversary paid sabbatical.
- Medical and dental benefits (including HSA/FSA).
- Paid parental leave.
- Professional development stipends.
- Annual retreats.
- Cell phone reimbursement.
- Peloton membership.
- Quarterly culture events.
Inclusivity and respect are two virtues that this company was built on from day one. Alloy does not discriminate based on race, religion, national origin, age, sex, gender, disability, sexual orientation, or any other protected category. We want the best people, and it doesn't matter what you look like or who your friends are. We also believe that the workplace should be comfortable and safe. If you need reasonable accommodation at any point in the application or interview process, please let us know.
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