Senior Marketing Data Analyst

2 days ago


Horsham, Pennsylvania, United States Bimbo Bakeries USA Full time
Unlock the Power of Marketing Analytics

Bimbo Bakeries USA is seeking a highly skilled Senior Analyst of Marketing Analytics to join our team. As a key member of our marketing team, you will play a critical role in unlocking the full potential of our marketing investments.

Key Responsibilities:
  • Analyze media and marketing performance across various channels, tactics, audiences, and geographies to inform testing backlog and provide recommendations for improving marketing and media performance.
  • Assist in designing marketing tests by defining test methodology and KPIs and selecting appropriate test and control groups.
  • Conduct marketing test and experimentation measurement and analysis.
  • Translate marketing testing data into insights and business outcomes and determine the impact of test results when applied at scale.
  • Create and distribute testing dashboards and visualizations to cross-functional and leadership teams.
  • Work collaboratively with agency and third-party partners to internalize marketing performance data.
  • Interface with marketing mix modeling and analysis providers and ensure consistent use of marketing mix analysis across brands.
Requirements:
  • At least 3-5 years of experience in a related field with a heavy focus on data analytics.
  • Strong knowledge of advanced analysis and marketing measurement techniques, including A/B testing, multi-variate testing, causal inference, regression, and segmentation.
  • Strong understanding of statistics, including statistical tests such as t-test, calculate & interpret p-values.
  • Strong math, analytical, and forecasting skills.
  • Ability to set KPIs and communicate performance, improve measurement, and translate media data into actionable insights to inform testing backlog creation/prioritization, test design details, and measurement.
Preferred Skills:
  • Experience with ad-serving technology, including trafficking, pulling reports, making, and placing tracking tags.
  • Experience with digital marketing, media datasets, and platforms like ad servers and DSPs.
  • Familiarity with performance media for successful consumer products brand(s); current or prior experience with paid social, display, video, search, and content syndication.
What We Offer:
  • Great Annual Salary range $62,000 - $81,000
  • Annual Bonus Eligibility
  • Comprehensive Benefits Package
  • Paid Time Off
  • 401k & Company Match

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.



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