Healthcare Marketing Director

1 week ago


Norwood, Massachusetts, United States Cramer Full time
About the Role

Cramer, a leading brand experience and content marketing agency, is seeking a seasoned Senior Strategist to join our Cramer Health team. As a key member of our team, you will be responsible for developing and executing strategic marketing plans that drive business growth and patient engagement for our pharmaceutical clients.

Key Responsibilities
  • Research and Insights
    • Conduct in-depth research to uncover key challenges and opportunities for our clients and develop actionable insights to inform marketing strategies.
    • Develop and lead research design, facilitation, and analysis to inform marketing strategies and tactics.
  • Strategy and Alignment
    • Design and facilitate workshops to develop and refine marketing strategies and plans.
    • Develop compelling narratives to communicate marketing strategies and plans to clients and internal stakeholders.
    • Develop concise briefs, positioning statements, and campaign platforms that drive creative concepting and execution.
  • Collaborative and Disciplined
    • Collaborate with cross-functional teams to develop and execute marketing strategies and plans.
    • Partner with clients to ensure marketing strategies and plans align with business objectives.
  • Measurement and Optimization
    • Develop and implement metrics to measure marketing effectiveness and optimize marketing strategies and plans.
    • Provide recommendations to clients to ensure marketing strategies and plans are aligned with business objectives.
Requirements
  • 8+ years of experience in pharmaceutical marketing, with a focus on strategic planning and execution.
  • Proven track record of developing and executing successful marketing strategies and plans that drive business growth and patient engagement.
  • Excellent interpersonal and team leadership skills, with the ability to collaborate with cross-functional teams and clients.
  • Strong attention to detail and ability to analyze complex data to inform marketing strategies and plans.
  • Positive mindset and highly curious, with a passion for staying up-to-date on industry trends and best practices.


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