Digital Analytics Expert
4 weeks ago
About the Role:
At Quadrant IQ Solutions LLC, we are seeking a highly skilled Digital Analytics Expert to join our team. As a key member of our analytics team, you will be responsible for leveraging data to gain insights into trends, user behavior, and user pathing to drive our digital marketing strategies.
Key Responsibilities:
• Develop and implement data-driven digital marketing strategies
• Manage stakeholder relationships and serve as the SME for web analytics
• Contribute to building an analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture
• Oversee tag management services and maintain integrity across multiple sources of data
• Partner with multiple vendors to implement analytics requirements
• Communicate project status, risks, dependencies, and roadblocks for technical audiences and business stakeholders
Requirements:
• Minimum 5 years of web analytics experience
• Strong Adobe marketing cloud experience is required (Workspace, Report Builder, Data Warehouse, Target, etc.)
• Bachelor's Degree in Business, Marketing, Mathematics, Computer Science, or Statistics
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• Implementation experience with analytics platforms such as a web reporting tool and tag management software preferred
• Expert knowledge of Excel and PowerPoint
• Experience with business intelligence tools a plus
• Experience with offline/online data integration is a plus
• Up-to-date with current analytics trends and tools
• Critical thinker who can problem solve
• Excellent communication skills; proven written and oral presentation skills
• Ability to work independently and is a motivated self-starter
• Detail-oriented and organized
What We Offer:
• Competitive salary and benefits package
• Opportunity to work with a dynamic and growing company
• Collaborative and supportive work environment
• Professional development and growth opportunities
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