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Lead Product Marketing Strategist

2 months ago

Los Altos, California, United States Censys Full time

Position Overview:

The Senior Product Marketing Manager role is essential in shaping our market approach. This position involves close collaboration with various teams to create coherent and impactful strategies that highlight Censys's market leadership. The ideal candidate will possess extensive experience in the security sector, allowing for swift credibility with both sales teams and clients as a recognized expert.

Key Responsibilities:

  • Define the distinct value proposition of your offerings, ensuring a thorough understanding of target demographics and buyer profiles.
  • Collaborate with product and marketing teams to design and implement a streamlined product launch framework.
  • Create engaging, high-quality product documentation across multiple formats, including print, digital, social media, and video.
  • Work alongside content and demand generation teams to formulate a marketing strategy that achieves or surpasses pipeline, bookings, and conversion objectives.
  • Effectively coordinate and execute plans that span various functional areas, including product management, business development, and sales.
  • Contribute to the creation and delivery of sales enablement resources to equip the sales force with strategies and competitive insights that enhance sales efficiency and conversion rates.
  • Engage with industry analysts from organizations such as Gartner and Forrester.
  • Collaborate closely with the sales team to identify and document buyer personas, use cases, and common objections.
  • Regularly review win/loss analysis, close rates, and other critical funnel metrics to inform product marketing strategies.

Qualifications:

  • A minimum of 3 years of experience in product marketing or a related field within a B2B SaaS environment, with cybersecurity experience being advantageous.
  • Exceptional communication, time management, writing, and project management capabilities.
  • Highly driven, collaborative, and results-oriented.
  • Experience collaborating with sales teams, product management, media, and industry analysts.
  • Strong organizational skills; excellent communication and presentation abilities; self-directed and proactive.
  • Ability to excel in a fast-paced environment that demands high levels of productivity, commitment, adaptability, communication, initiative, and follow-through.
  • Proficient in converting complex technical information into compelling narratives for diverse audiences, including executive security leaders and technical security professionals.
  • Meticulous attention to detail and a strong commitment to quality.