Marketing Director, Beauty and Skincare
5 days ago
Revlon Consumer Products LLC is a leading global beauty company with a rich heritage spanning over 90 years. Our diverse portfolio includes some of the world's most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances.
Job OverviewWe are seeking an experienced Marketing Director to lead our beauty and skincare business. This role will be responsible for driving and developing the marketing plan, determining long-term business plans, and recommending marketing strategies including advertising, packaging, pricing, expense budgets, profit plans, and future product development.
Key Responsibilities- Drive brand and category development by determining priorities and marketing strategies that address changing consumer needs.
- Ensure planned volume and executed promotional programs/brand projects are delivered on time and within budget.
- Oversee product life cycle management and make recommendations as necessary.
- Lead new product development process by generating new ideas, conducting research, and interfacing with R&D, packaging, and other departments necessary for new product creation.
- Analyze new product viability in terms of sales and profit goals.
- Provide direction on copy evaluation and copy development.
- Oversee sales/advertising/production volume, cost of goods sold, and overall P&L.
- Lead market research efforts to design, execute, and interpret results from customer studies in the field to understand buying behavior and consumer preferences.
- Bachelor's Degree; MBA preferred.
- 6-7+ years relevant work experience in the marketing and Brand management capacity.
- Experience in skincare, beauty and/or personal care categories a plus.
- Marketing plan management experience.
The base pay range for this position in New York City is $130,000 – 150,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.
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